Current LuLaRoe retailers are expressing their dissatisfaction by posting 1-star reviews for the widely discussed docuseries “LuLaRich” on Amazon. This Amazon Prime Video documentary has stirred up discontent among loyal retailers who have supported the infamous MLM brand, known for its “buttery soft” leggings, despite its well-documented challenges. The reviews now reflect the anger of retailers who believe the company is not to blame for the hardships faced by many former representatives highlighted in the series.
For context, directors Jenner Furst and Julia Willoughby Nason take viewers through the company’s journey, showcasing interviews with founders DeAnne and Mark Stidham. The docuseries explores the rise and subsequent issues stemming from rapid growth, which led to significant quality and supply chain troubles, leaving retailers with unsellable items, dubbed “dead fart leggings.”
The four-part series features numerous ex-representatives recounting their experiences of losing substantial amounts of money in hopes of becoming successful entrepreneurs. These testimonials appear to have provoked current retailers, who are retaliating by leaving 1-star reviews to contest the more provocative claims made in the docuseries. It’s evident that most of the negative reviews come from current retailers, as the overwhelming majority of other reviews sit at a 5-star rating.
Moreover, reports from Variety indicate that a Facebook group for LuLaRoe retailers had a post urging members to submit one-star ratings to lower the series’ overall score. Screenshots reveal that some retailers followed through and criticized both the documentary and the former consultants featured in it.
Many of the negative reviews do not mention any affiliation with LuLaRoe, yet they criticize the series as “boring” and “one-sided.” It’s unclear how engaging a docuseries could be if it only showcased satisfied LuLaRoe representatives since those narratives are commonly shared on social media. Therefore, it makes sense that the series would focus on individuals affected by the company’s practices.
Roberta Blevins, a former LuLaRoe retailer featured in the docuseries, read some of the 1-star reviews on TikTok, highlighting that “50 percent of the company made less than $5,000 in the year,” emphasizing that “Numbers don’t lie.” While some current retailers may claim success, the former representatives portrayed in the series underscore a different reality. The number of 5-star reviews speaks volumes.
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In summary, the reaction from current LuLaRoe retailers to the “LuLaRich” docuseries has resulted in an influx of 1-star reviews on Amazon, largely reflecting their frustration with the portrayal of the company and its impact on former representatives. While some claim to be thriving, the narratives shared by ex-reps reveal a more complex and often troubling reality.