Epic Games and The Lego Group are collaborating to create a safe and engaging digital environment for children of all ages. This partnership aims to deliver an immersive and creatively stimulating experience that allows kids to explore both digital and physical worlds seamlessly.
Niels B. Thompson, CEO of The Lego Group, expressed, “Children thrive when they can play in both digital and physical realms. We see tremendous potential for them to cultivate essential skills like creativity, collaboration, and communication through digital play. However, we must ensure these experiences are safe and beneficial for everyone. Just as we have safeguarded children’s rights to physical play for years, we are dedicated to protecting their right to safe digital play. We are excited to collaborate with Epic Games in shaping this fun and innovative future.”
Core Principles of the Partnership
Although specific details regarding the Metaverse’s features remain limited, the expertise of both companies in creating open-world environments suggests this venture will be a natural fit. They have emphasized their commitment to child safety with three core principles guiding their project:
- Prioritizing safety and well-being to protect children’s right to play.
- Safeguarding privacy by prioritizing the best interests of children.
- Equipping both children and adults with tools to manage their digital experiences.
With both companies connected to some of the most beloved franchises, including Marvel, DC, and Star Wars, it’s likely that this virtual space will attract kids and the young-at-heart alike. However, the timeline for the launch of this digital playground has yet to be announced.
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In summary, the partnership between Fortnite and Lego signifies a promising step towards creating a secure, imaginative digital playground for children. By focusing on safety and creative development, they aim to foster a positive online environment where kids can thrive.