In late October, I found myself checking my partner into the hospital due to septic shock. It was a terrifying ordeal, filled with uncertainty, and there were moments when I truly feared I might lose them. With my partner hospitalized an hour away for 22 days, I developed a habit of listening to Christmas music during my drives.
I understand that many people feel nauseated at the thought of Christmas tunes before December. However, during such a challenging time, I needed a pick-me-up. Living through a pandemic while my partner was in the hospital, I turned up Bing Crosby’s “White Christmas,” and honestly, it provided some comfort.
It turns out I’m not the only one seeking early holiday cheer. Retailers report an unprecedented demand for Christmas decorations this year. By November 14, many stores were already running low on stock. According to Alex James, owner of Evergreen Goods, holiday decor sales soared by 50% compared to last year, with some days even reaching a staggering 200% increase. This trend isn’t limited to the U.S., as sales have also surged in the UK, France, and Germany.
Big box retailers are feeling the impact as well. Sarah Lee, who manages holiday merchandise for GreenMart, noted that they were anticipating a busy holiday season in 2020, but the pandemic’s influence exceeded their expectations. “We’ve seen growing interest each year, but this year it’s off the charts,” Lee remarked. “Customers are not only buying early but also purchasing more than ever before.”
However, the surge in holiday shopping comes with its own set of challenges. Online retailers are running out of decorations much earlier than usual. To illustrate this trend, searches for holiday items typically begin in September, yet according to Pinterest, interest in Christmas ideas began as early as April. This past April, Christmas-related searches for gifts, recipes, and decor were up 77% compared to the same month last year.
Shipping has also become a major hurdle. With the pandemic straining logistics, items that once arrived in two days are now taking two weeks. Alex James pointed out, “The country simply doesn’t have the shipping capacity.” He advises everyone to purchase their Christmas gifts now, as last-minute shopping may not be feasible.
So, here’s the reality: you might need to start shopping for holiday decorations now. It’s worth noting that, for some, it may already be too late. Personally, as someone who adores the holiday season and found solace in Christmas music during a tough time, I’m excited. I can’t wait to set up the tree as soon as I finish this article. For those of us eager to start the festivities early—this is our year! Don’t shy away from putting up those decorations.
If you’re among those who believe early holiday decorating is akin to dining out too soon after food poisoning, I sympathize, but you’re in the minority this year. Everything feels topsy-turvy, and we could all use more joy, so embrace the early decorating spirit—if you can get your decor shipped in time, that is.
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Summary:
As we approach the holiday season, more people are opting to decorate for Christmas earlier than usual, driven by a desire for joy during challenging times. Retailers are experiencing a surge in sales, while shipping delays pose challenges for early shoppers. Embracing early holiday cheer may be more important than ever this year.