Folgers has unveiled a holiday commercial that hilariously captures the often uncomfortable moments that come with hosting family during the festive season. Many of us rely on that morning caffeine boost to function, and navigating family dynamics—especially with in-laws—can make the mornings even more challenging. The brand’s new ad, which they have creatively titled “The Visit,” dives into these relatable scenarios with a unique twist.
The Awkward Surprise
In this eye-catching segment, a woman strolls into her bathroom in just a robe, presumably to surprise her partner in the shower. To her shock, she discovers it’s actually her father-in-law, Steve, who is completely naked. As a catchy jingle plays, a voice sings, “Your husband woke up first, now you’ve got something up your sleeve/ What you didn’t know was you were surprising your father-in-law, Steve.” The awkwardness escalates as the woman, caught in a moment of pure horror, is handed her much-needed cup of coffee, which saves the day.
Nostalgic Moments
As she raises her mug towards Steve, now modestly wrapped in a towel, the jingle brings back nostalgic memories: “The best part of waking up is Folgers in your cup.” This unexpected approach has sparked a wave of attention, with some calling it a refreshing change from the usual warm and fuzzy holiday ads. On a recent segment of TODAY, hosts Jenna and Max found it amusing enough to discuss, with Max noting, “That’s a bold choice,” playing on the double meaning of “bold” as a coffee roast.
Modern Storytelling
According to Tina Meyer-Hawkes, the marketing VP at The J.M. Smucker Company, the goal was to transition the brand’s storytelling from traditional holiday themes to more modern, relatable mornings. While we hope our own holiday gatherings don’t echo this level of awkwardness, we can certainly appreciate the humor, Folgers!
Further Reading
For more insight on navigating family dynamics during the holidays, check out our other blog post here. And if you’re interested in learning more about life lessons related to relationships, you might find this resource here. For those looking into pregnancy and home insemination, visit this excellent source here.
Conclusion
In summary, Folgers’ holiday ad cleverly captures the awkwardness of family interactions and highlights the importance of coffee in those moments. Its bold and humorous approach stands out, making it a commercial to remember this holiday season.