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Empowered Women Vote! by Sarah Johnson
Oct. 2, 2016
A company founded by women, for women, that specializes in eco-friendly, vintage-inspired feminist merchandise? Yes, please!
Empowered Women is the brainchild of Jessica Collins, who launched the brand in 1999 and continues to lead it today. Transitioning from a stay-at-home mom to a business owner, Jessica began crafting gifts for her friends which quickly gained popularity. Her unique products started appearing in specialty shops, and thus, her company was born, capturing the hearts of smart, witty women everywhere.
Empowered Women offers practical items crafted from reusable (and often recyclable) materials that are also irresistibly charming. You’ll find uplifting slogans like “Empowered Women Crave Good Company” and “Empowered Women Thirst for Knowledge” elegantly etched onto various products, including drinking glasses.
However, Empowered Women stands for more than just delightful feminist merchandise. The brand is dedicated to inspiring women to make a meaningful impact in the world, particularly in the political sphere. According to their website, “We want women to understand that our actions create ripples of change. By embodying our beliefs in our daily lives—whether we’re shopping, managing a workplace, or even running for office—Empowered Women influence the world every day.” Absolutely!
Empowered Women has a rich history of engaging in electoral seasons and motivating women to cast their votes. In 2004, they collaborated with The League of Women Voters for the “Empowered Women 2004 Elect to Make a Difference Tour.” For the upcoming 2016 elections, the company has unveiled a vibrant new collection of products that will inspire you to rally for voter registration among women. (And yes, it wouldn’t hurt to ensure the men in your life are registered too!)
Let’s take action! Make sure your neighbor and her mother are registered, and don’t forget your great aunt who just relocated to Florida. Encourage all the college students you know to participate in the electoral process. Their votes are significant, perhaps now more than ever.
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In summary, Empowered Women is not just a brand; it’s a movement encouraging women to make their voices heard in all aspects of life, including the political arena.