Disney is reportedly targeting Etsy sellers who are peddling unofficial Baby Yoda merchandise. As Baby Yoda’s popularity surged recently, many Etsy shops jumped at the chance to sell everything from clothing to crochet patterns inspired by the beloved character from The Mandalorian. With Disney slow to roll out its official merchandise, Etsy became a go-to destination for fans looking to get their Baby Yoda fix. However, it seems Disney has taken notice of this trend.
Disney’s Actions Against Etsy Listings
According to reports from the Verge, Disney is actively pursuing Etsy listings that feature Baby Yoda products. One seller, known as CraftyKits, found their crochet patterns removed after Disney lodged a complaint regarding the use of terms like “Star Wars,” “Mandalorian,” and “Yoda.” These words are trademarked by Disney, which allows them to take action against unauthorized sales.
Sellers’ Experiences
Another Etsy seller, Sarah from HandmadeTreasures in Florida, shared her experience after her Baby Yoda plushie listing was taken down. After receiving the notification from Etsy, she rebranded her item to something like “the adorable green alien plush.” Similarly, a shop called GalacticGoods saw their Baby Yoda-themed dice bags removed and had to re-list them as “The Child dice bags” to comply with Disney’s restrictions.
Timing with New Merchandise Launch
Though it remains unconfirmed that Disney is rigorously enforcing these takedowns, the timing aligns with their recent launch of new Baby Yoda merchandise. For instance, Build-A-Bear recently announced plans to create a Baby Yoda stuffed toy, which is expected to be available in stores shortly.
Etsy’s Intellectual Property Policy
Etsy, when contacted, redirected inquiries to its Intellectual Property Policy, which states that they reserve the right to disable listings in response to IP claims. Disney has yet to comment on this situation, leaving many sellers in limbo.
Conclusion
In summary, it appears that Disney is cracking down on unofficial Baby Yoda merchandise on Etsy, leading many sellers to alter their listings to avoid infringement. As the demand for Baby Yoda products remains high, sellers are being forced to creatively navigate the restrictions imposed by Disney.
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