For years, Disney parks have offered a complimentary Fast Pass system, allowing guests to bypass lengthy lines at popular attractions. By simply scanning their tickets, visitors could secure a designated time to return and enjoy the rides without the wait. However, this beloved feature is being replaced, and many guests are understandably upset.
Disney has introduced a new app called Genie, which acts as a digital concierge for park-goers. Users can download the app, select their desired attractions, experiences, or dining options, and the app will curate a personalized itinerary. This is a notable upgrade that takes advantage of smartphone technology more effectively than in the past.
To access the Lightning Lane and skip lines at top attractions, guests will now need to subscribe to Genie+, which costs an additional $15 per ticket per day at Disneyland in California and $20 per ticket per day at Walt Disney World in Florida. Lightning Lane will enable guests to bypass the lines at over 15 attractions in Disneyland and more than 40 in Disney World. Genie+ also offers exciting features like exclusive audio content, augmented reality lenses, and unlimited PhotoPass downloads. However, the elimination of free Fast Pass access has drawn the most criticism from park enthusiasts, who are not shy about expressing their dissatisfaction.
This announcement comes on the heels of a ticket price increase that saw daily admission exceed $200 for the first time. Despite the backlash, Disney executives appear committed to the new plan. Alex Ryder, the chair of Disney Parks, stated that the Genie and Genie+ apps are designed to enhance guests’ experiences. “We have decades of experience in theme parks,” he noted. “We understand how guests behave and how attractions function. With advancements in technology, we can leverage this data to optimize each visitor’s day.” While this may be true, the convenience is only available to those willing to pay.
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In summary, Disney’s transition from free Fast Passes to a paid Genie+ system has left many visitors discontent. While the new app promises to enhance the park experience, it raises concerns about accessibility and affordability for all guests.