In a significant initiative aimed at inclusivity, Chuck E. Cheese’s is rolling out its “Sensory-Friendly Sunday” program to 355 locations across the United States and Canada. This expansion follows a successful pilot event in Attleboro, Massachusetts, in collaboration with the Center for Autism and Related Disorders (CARD). The initial success led to the program’s growth into an additional 54 locations in the Northeast after three months of operation.
Beginning on World Autism Day, Sunday, April 2, the program will officially launch at these new locations. “Our motto is ‘where a kid can be a kid,’ and it’s essential to extend this experience to children who might struggle with sensory overload,” stated Laura Peterson, the senior director of advertising and media at CEC Entertainment. “Partnering with an esteemed organization like CARD allows us to bring this vision to life on a national scale.”
Details of the Sensory-Friendly Events
The sensory-friendly events take place on the first Sunday of each month, from 9 a.m. to 11 a.m., prior to the restaurant’s public opening. During these hours, lighting will be dimmed, crowd sizes will be limited, and music will be either toned down or eliminated. Additionally, appearances by costumed characters will be restricted to create a more calming environment.
“Bringing my children to these sensory days provides an opportunity for them to enjoy a relaxed and understanding atmosphere, while also allowing us parents to connect with others in similar situations,” remarked Jessica Taylor, an assistant manager who initiated the first sensory-sensitive event in Glen Burnie, Maryland. “It’s incredibly rewarding to see families enjoying their time together in a supportive setting.”
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Conclusion
In summary, Chuck E. Cheese’s commitment to inclusivity through its Sensory-Friendly Sundays is set to enhance the experiences of many families. By creating a more accommodating environment, the program ensures that every child can enjoy the fun and excitement of Chuck E. Cheese’s.