Attention parents! Build-A-Bear is rolling out an exciting new promotion just in time for birthdays. After last week’s chaotic ‘Pay Your Age’ event, where lines stretched for hours, the company has devised a more manageable solution. Now, children under the age of 14 can pay their current age to snag a special Birthday Treat Bear, normally priced at $14. This initiative is part of their “Count Your Candles” program, and just like the original ‘Pay Your Age’ event, participants must create a complimentary Build-A-Bear Bonus Club member account online.
Here’s a glimpse of the Birthday Treat Bear in all its celebratory charm:
While your kids might not be able to construct their dream stuffed animal, they’ll still enjoy the full Build-A-Bear experience, complete with a delightful bear to commemorate their special day. It’s important to note that only children under 14 can take part in this offer.
To ensure that every birthday is memorable, Build-A-Bear has included a series of fun activities. Kids celebrating their special day will take part in a heart ceremony, enjoy a birthday cake photo opportunity, receive a special sticker and party hat, and have the chance to ring the “Birthday Bell.” And yes, prepare for a round of singing! After all, it’s all about creating joyful moments for the little ones.
When I first heard about the ‘Pay Your Age’ concept, I expected overwhelming crowds. I thought to myself, “Why not extend this offer to kids on their birthdays?” Instead of cramming every mall with families and strollers, why not spread the joy throughout the year? Thankfully, Build-A-Bear has listened, and now they seem to have found a solution that benefits everyone involved.
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Summary
Build-A-Bear has launched a new birthday promotion allowing children under 14 to pay their age for a special Birthday Treat Bear. This initiative aims to reduce long lines and enhance the birthday experience with fun activities and celebrations.