BTS, backed by their label Big Hit Entertainment, made a significant donation of $1 million earlier that month. Subsequently, a fundraising organization confirmed that the band’s dedicated fanbase, known as ARMY (Adorable Representative MC for Youth), matched this donation to BLM, as reported by Reuters.
BTS Takes a Stand
On social media, BTS took a stand against racism and violence, utilizing their Twitter account to express solidarity with the movement and the hashtag #BlackLivesMatter. They stated, “We stand against racial discrimination. We condemn violence. You, I and we all have the right to be respected. We will stand together.” This tweet garnered widespread attention, inspiring fans to rally under the hashtag #MatchAMillion. Within a mere 24 hours, the fan-led group One In An ARMY (OIAA) had raised an impressive $817,000, ultimately surpassing the $1 million mark and pledging to continue their fundraising endeavors.
OIAA expressed pride in the ARMY’s ability to harness their influence for positive change, stating, “We stand in solidarity with black ARMY. They’re an important part of our family. And we stand with black people everywhere. Your voices deserve to be heard.” In a statement regarding the BTS contribution, Kailee Scales, managing director for Black Lives Matter, noted, “We are moved by the generosity of BTS and allies all over the world who stand in solidarity in the fight for Black lives.”
Celebrity Contributions
In parallel, other celebrities have also made significant contributions, with individuals like Kanye West pledging $2 million to support the families of Floyd, Ahmaud Arbery, and Breonna Taylor, as well as aid Black-owned businesses. Additionally, Michael Jordan and his partnership with Nike announced a remarkable commitment of $100 million to organizations focused on promoting racial equality.
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Conclusion
In summary, BTS and their devoted fans have come together to make a significant impact in the fight against systemic racism, demonstrating the power of collective action in a time of social injustice.