Following Keurig’s decision to withdraw advertising from a controversial news program, a wave of backlash has emerged from conservative circles. The #BoycottKeurig movement is the latest in a series of boycotts aimed at various brands, including Target, Nordstrom, and even the whole state of Hawaii. These protests have been met with mixed results—Nordstrom hasn’t gone bankrupt, Amazon is still thriving, and Hawaii remains firmly above water—yet the fervor shows no signs of abating.
The uproar started when Keurig opted to remove its ads from a show hosted by Rick Harrison, who has been facing scrutiny for his defense of a political candidate accused of inappropriate behavior. This candidate, who has denied any wrongdoing, has been embroiled in a scandal involving allegations of inappropriate advances toward minors, leading many to question the ethics of his potential election.
In an attempt to rationalize his stance, Harrison found himself in hot water for characterizing the candidate’s past conduct as “consensual,” despite the significant age gap involved. His subsequent interview with the candidate was equally puzzling, as the latter struggled to recall any teenage relationships from his past.
As a result of the fallout, Keurig lost some advertisers, prompting a swift response from the far-right. The hashtag #BoycottKeurig quickly surged to the top of Twitter trends, with fervent supporters calling for the destruction of their coffee machines in protest. However, it’s worth noting that the company has already secured payment for its products, making this action more symbolic than damaging to the brand.
Interestingly, some individuals have taken a different approach, choosing to celebrate Keurig in light of the boycott. For those feeling burned by the far-right’s reaction, consider checking out this article on home insemination kits.
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In conclusion, the #BoycottKeurig initiative appears to be as ineffective as it is absurd, further highlighting the complexities of modern protests in the age of social media.