In a quest to provide their children with nutritious meals that are also enjoyable, parents Mark and Lisa Thompson faced unique challenges due to a serious health condition affecting their eldest son, Ethan. Diagnosed with a rare autoimmune disorder known as Aicardi–Goutières syndrome, Ethan’s condition necessitated a diet rich in “good” fats and limited in processed foods. This led the Thompsons to create their own line of homemade potato chips.
Initially crafted in their kitchen, the chips gained significant attention after an appearance on a popular television show, propelling them into the market. The family launched Ethan’s Crunchy Treats about five years ago, inspired by encouragement from friends and the desire to offer a product that stood out in a crowded snack marketplace. Their secret? Non-GMO potatoes, sea salt, and coconut oil.
A Personal Motivation
The motivation for this culinary venture was deeply personal. Ethan’s health had been fragile since he was 18 months old, with his diagnosis coming only two years ago. The autoimmune disorder had severely impacted his motor skills; he struggled with basic functions like speaking and eating. When he was just three years old, a severe pancreatitis episode left the family fearing for his life.
In their search for a solution, the Thompsons discovered a cookbook focused on nutrient-dense foods. By incorporating healthy fats such as coconut oil, cod liver oil, and lard, they transitioned to a diet that significantly improved Ethan’s condition. “We’ve learned that many common beliefs about fats are misguided,” Lisa noted. “Our experience has shown us that healthy fats can be beneficial.”
A Family Transformation
Witnessing Ethan thrive on this new diet motivated the whole family, including their three other children, to adopt a ketogenic, fat-friendly lifestyle. With a lack of healthy snack options on the market, they began frying their own potato chips in coconut oil, which quickly became a hit at gatherings.
“People love snacking but often feel guilty about it,” Mark explained. “Our chips provide a guilt-free and delicious way to incorporate healthy fats into their diets.” Although initially hesitant to commercialize their creation, the Thompsons recognized the demand from other families seeking snacks that were both tasty and nutritious.
Available Nationwide
Ethan’s Crunchy Treats are now available in stores nationwide, including many Whole Foods locations. The company offers a range of flavored potato chips and tortilla chips, all made with coconut oil and minimal processing. Additionally, the brand features Charitable Threads—apparel and accessories that support the Ethan’s Crunchy Treats Charitable Foundation, dedicated to funding research for rare childhood diseases.
A Legacy Remembered
Tragically, Ethan passed away unexpectedly on August 13, 2017, shortly after filming segments for the television show. He was just 16 years old. The brand now serves as a tribute to his legacy.
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In summary, the Thompsons’ journey to create a healthy snack has not only transformed their family’s life but also honors Ethan’s memory as they continue to advocate for nutritious options for all families.