You can put your page-refreshing habit on hold; the Ava DuVernay Shero Barbie won’t be available until tomorrow, December 8. While two customer service representatives confirmed this release date, there have been conflicting messages from Barbie herself. Yesterday, Ava tweeted that the release was indeed set for today, and even Barbie mentioned it. CNN backed this up too, yet the Ava Barbie is still not available.
After spending a frustrating hour refreshing the Barbie Collection homepage, I decided to reach out directly. Both customer service reps reiterated that the doll will launch tomorrow and hinted that it could be available at 11 a.m. Central time, while another suggested checking at 12:01 a.m. They did mention that the doll would be released in “minimal quantities,” adding to the anticipation.
Despite the confusion, I’m determined to get one. I often tease my partner for saving items for our children to enjoy later, but this is the first time I’ve felt compelled to acquire something with the intention of creating a “time capsule” for my daughter. My hope is that by the time she’s old enough to appreciate this gift, recognizing the achievements of Black women will be commonplace, and she’ll be astonished that it was once a monumental occasion to honor the first Black female director nominated for Best Picture at the Academy Awards.
DuVernay will be donating her proceeds from the doll to organizations like ColorOfChange.org and the human rights non-profit Witness. Evelyn Mazzocco, Barbie’s general manager, explained, “Barbie has always represented that girls have choices. This brand, founded by a female entrepreneur, has a responsibility to celebrate and support powerful female role models who are paving the way for future generations.”
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Conclusion
In summary, the Ava DuVernay Shero Barbie will not be available until December 8, despite earlier announcements. The doll is anticipated to sell out quickly due to limited quantities. DuVernay’s proceeds will support vital civil rights initiatives, making this release even more significant.