What could be better than a fantastic company? A fantastic company founded and run by women!
At Home Insemination Kit, we absolutely love the children’s clothing brand, Primary, established by the dynamic duo, Mia Thompson and Sarah Reynolds. Primary provides kids’ apparel focused on “simplicity, quality, and affordability, with everything priced under $25.” This means no flashy logos, no annoying slogans, and certainly no glitter; just charming, high-quality clothing that’s perfect for creating endless combinations. What’s not to appreciate?
We chatted with Mia and Sarah to delve deeper into their mission and insights.
Q: Your clothing line emphasizes “no graphics or characters.” What’s your stance on these trends?
Haha, we don’t have a problem with them, honestly! We understand the appeal of a fun graphic tee, and our kids have loved their fair share of characters too. However, we were surprised to find that simple, well-crafted clothes in beautiful hues were hard to come by. This inspired us to create a dedicated space for providing fantastic clothing that kids need—whether it’s to pair with a beloved design or just for a head-to-toe colorful look. Not every outfit needs logos, phrases, or characters.
Q: How can having a drawer full of solid colors simplify my daily routine?
A drawer filled with vibrant solid colors is a drawer filled with options that are always a safe bet. Everything coordinates effortlessly, allowing kids to dress themselves with confidence, while parents don’t have to stress over wild combinations of animal prints, stripes, butterflies, and oversized logos—amusing once in a while, but not an everyday look! This approach benefits both parents and children as they explore their identities.
Q: How do you manage to launch a business while raising kids?
As mothers running our own venture, we work diligently, but we do it on our own terms, valuing flexibility immensely. We get home in time for family dinners and work after the little ones are asleep. Plus, we can operate from home when someone is unwell or has a performance! This necessity forces us to be focused and efficient in our work, while cherishing the quality time we have with our families. We support each other as partners and teammates, celebrating the balance we achieve instead of feeling guilty about it.
Q: Why should I choose Primary over a retailer like Target or Old Navy that might have lower prices?
Our aim with Primary wasn’t to offer the absolute lowest prices, but rather to provide unparalleled quality at accessible prices. We use premium materials that are both soft and resilient. Our styles are straightforward yet modern (thanks to our talented designer, Jamie Roberts), and we have a wide array of lively colors. All our items are priced under $25 because we understand that kids outgrow their clothes in the blink of an eye—and often make messes too!
Q: What advice would you give to other mothers aspiring to start a business?
First off, being a mom is an excellent preparation for entrepreneurship. As mothers, we see the world through the eyes of many consumers—we are the target audience. The best businesses often stem from personal experiences and passions, so begin with something you genuinely desire for yourself. That’s how we felt about Primary. And just start! Perfection isn’t necessary (it never is). Take that first step and then another. Seek guidance from trusted mentors if possible. The people who believed in us provided invaluable support and encouragement, opening doors along the way. Make sure you have your cheerleaders!
Explore Primary here, and enjoy 25% off your first order with the code MOM25. Happy shopping!
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In summary, Primary is revolutionizing children’s clothing by offering simple, quality items that kids can mix and match with ease. Founded by two dedicated moms, the brand emphasizes the importance of functionality and style without overwhelming graphics or characters. Parents can enjoy a stress-free shopping experience while balancing their busy lives.