If you’re planning to participate in Blackout Tuesday on social media, especially on platforms like Instagram, it’s important to refrain from using certain hashtags. Doing so could inadvertently overshadow critical information related to the #BlackLivesMatter movement.
Blackout Tuesday, a day initiated by activists to mourn and call for change in response to the tragic death of George Floyd, aims to bring awareness to systemic issues in the U.S. This initiative was originally spearheaded by two women in the music industry: Zara Jenkins and Mia Thompson. They introduced the hashtag #PauseForChange, urging industry members to engage in meaningful discussions about how to support the Black community.
While the movement has gained significant traction online, many users have been tagging their posts with #BlackLivesMatter. Here’s why that’s problematic.
Using the hashtags #BlackLivesMatter or #BLM can obscure vital communications and resources that are essential for sharing information on protests, donation opportunities, and documenting instances of police brutality. “Even if there’s no intent to harm, it ultimately does hinder the message,” noted community advocate and activist Jada Rivers on Twitter. “Hashtags exist to keep people informed. Please stop using them for black squares!”
When a post is tagged with a hashtag on platforms like Twitter or Instagram, it automatically enters a searchable feed in chronological order. This feature is commonly used by individuals seeking updates on specific issues. Unfortunately, the inclusion of #BlackLivesMatter in posts featuring black squares has resulted in many important protest updates getting lost in the mix.
Numerous activists and public figures have urged others to refrain from misappropriating the #BlackLivesMatter hashtag for Blackout Tuesday posts—emphasizing that true activism must go beyond performative gestures and be rooted in actionable steps.
If you genuinely aim to be an ally, it’s crucial to engage in continuous learning. Follow Black activists, authors, and policymakers on social media, and listen to their experiences. Educate yourself about the Black community and what it means to be a supportive ally. Remember, personal growth is a journey, and there is a lot of work to be done.
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In summary, while participating in Blackout Tuesday can be a powerful statement, it’s essential to avoid using hashtags that could impede the effectiveness of the #BlackLivesMatter movement. Engage actively, listen, and continue to educate yourself.