Sometimes, all it takes to support someone is to simply say, “I’m here.”
Infertility is a challenge that impacts millions of individuals and couples each year, leaving many feeling frustrated, angry, and powerless over their own bodies. For those of us who have faced this struggle, the journey often involves years of trying to conceive, with the hope that it will happen when we’re ready. But the reality is often much more complex.
American Greetings has a history of addressing sensitive topics, reminding us that thoughtful gestures, like a card, can mean a lot in tough times. In their Mother’s Day campaign, they highlighted that not everyone finds this holiday joyful, especially those who have lost their mothers. Now, they’re bringing attention to another painful reality faced by many: infertility.
As part of their #GiveMeaning initiative, American Greetings released a poignant video titled “Not Alone,” which follows a couple grappling with the heartache of trying to conceive. We witness their pain as they discard negative pregnancy tests, endure a friend’s baby shower, and navigate endless medical appointments, all while coping with the emotional toll of infertility.
Towards the end of the video, a friend presents a card to her struggling companion that simply reads, “I can’t know what you’re feeling. But I’m here for you.” Sometimes, just showing up and acknowledging what someone else is experiencing can be incredibly powerful.
According to RESOLVE: The National Infertility Association, more than seven million people of childbearing age in the United States, representing one in eight couples, are affected by infertility. By shining a light on this often-taboo topic, American Greetings hopes to foster deeper connections during times when support may not come naturally.
Psychologist Emily Carter from the Center for Reproductive Health at Yale University emphasizes that couples battling infertility often feel a loss of control over their bodies and life choices. Many experience diminished self-esteem and can feel isolated, especially when confronted with questions from loved ones or social events celebrating others’ children. This sense of isolation can take a toll on their mental health, leaving them feeling different and excluded from a society centered around parenting.
The message from the video is clear: we must reach out to those who are struggling. They may not be ready to talk or share their feelings, but knowing they have support can mean the world. Whether it’s sending a card, making a phone call, or just being present, it’s essential to show up for friends during these trying times. After all, they are navigating a profound challenge, and the last thing anyone wants is to feel alone.
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In summary, the American Greetings video “Not Alone” beautifully captures the emotional struggle of infertility. It serves as a reminder of the importance of being there for friends and family members facing this challenging journey. By simply acknowledging their pain, we can help them feel less isolated in their experiences.