A UK-based company recently went viral for their humorous critique of BIC’s “For Her” pens, which were launched a few years back. These pens, adorned in pink and purple, were supposedly designed for women, as if standard pens were too cumbersome for delicate hands. Fast forward to today, and the existence of these pens has sparked some well-deserved trolling after a British smoothie brand called Fruity Smoothies received samples just in time for International Women’s Day.
The staff at Fruity Smoothies decided to share their amusing reactions on social media. They posted a photo on Facebook featuring three female employees holding signs that read, “Watch out, Shakespeare,” and “I wrote this all by myself.” In contrast, a male colleague stood beside them displaying a page filled with scribbles—because, of course, these pens are ‘exclusively’ for women.
The post quickly gained traction, garnering over 22,000 likes and more than 7,000 shares. As the laughter spread, people chimed in with their own witty comments, and the company responded with equally clever retorts, leading to one of the most entertaining comment threads online.
For those who want even more laughs, a quick search on Amazon reveals an array of hilarious reviews for the pens. The only thing that could make them funnier? If those reviews were penned in the slim, pink and purple writing instruments designed for women.
BIC likely didn’t anticipate their product becoming a source of comedy, but it’s hard to ignore the absurdity of creating a pen specifically for women. After all, women don’t write with their bodies. Our writing styles aren’t that distinct from men’s, and why must these pens be in shades of pink and purple? Are women limited to just those colors?
While BIC’s intention to celebrate women is appreciated, a more meaningful approach could involve highlighting influential female writers or trailblazing businesswomen who have significantly impacted the fields that rely on their products. Women face enough challenges in society; they certainly don’t need a product that perpetuates outdated stereotypes, especially on International Women’s Day or any other day.
Conclusion
In conclusion, the reaction to BIC’s “For Her” pens serves as a reminder of the importance of thoughtful marketing that truly acknowledges and respects women’s capabilities. For more on the topic of home insemination and fertility, check out this post on fertility boosters for men. Additionally, you can find insights on how couples navigate at-home insemination here, and for a comprehensive understanding of pregnancy and home insemination, visit this CDC resource.