In a significant shift, American Girl has announced that select dolls will feature sewn-in underwear, a change that has stirred mixed reactions among parents. In a recent Facebook update, the company revealed that this new design will eventually apply to all Truly Me dolls, as well as characters from the BeForever line, including Julie, Melody, and Maryellen, along with some contemporary dolls.
Previously, these dolls came with removable underwear, which many parents appreciated. The company showcased a comparison of the old removable design and the new sewn-in version, which is integrated into the doll’s cloth body.
Mixed Reactions from Parents
The response from the customer base has been overwhelmingly critical. Many parents voiced their displeasure, with one remarking, “This sends the wrong message to young girls about their bodies. Why change something that worked so well?” American Girl defended its decision, stating that the change was not influenced by notions of modesty. “We assure you, issues regarding modesty and body image did not play a role in this decision,” they explained.
Some collectors and parents expressed their disappointment, emphasizing that they would refrain from purchasing any dolls featuring the new design. One individual lamented, “This is a terrible idea. It diminishes the brand and restricts play options. Please reconsider this change.”
Support from Some Parents
However, not all feedback was negative. Some parents, particularly those with special needs children, welcomed the sewn-in underwear, recognizing it as a helpful feature that simplifies dressing and enhances independence. One parent shared, “For my daughter, this change makes it easier for her to play and feel included. Thank you, American Girl!”
Company’s Justification
In response to inquiries about their reasoning, American Girl clarified that the decision was made to maintain product quality without raising prices. They also noted that consumer research indicated the new design could facilitate play for many children, ensuring that the underwear remains intact.
Concerns regarding how this might affect girls’ body image were addressed with care. “Our mission has always been to promote self-esteem and a healthy body image among girls,” the company stated. They emphasized their long-standing commitment to supporting girls and fostering confidence.
Product Details
The underwear is made from a cotton/polyester blend and is designed to be durable and easy to clean. Customers can spot clean the dolls as needed, ensuring maintenance remains manageable.
Further Reading
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Conclusion
In summary, American Girl’s decision to introduce sewn-in underwear for dolls has provoked a wide range of responses from parents, with some appreciating the practical aspect while others fear the implications for their children’s body image. The company stands by its choice, citing quality and playability as primary motivations.