In a decisive move, Adidas has announced an extensive plan to confront racism and discrimination within its organization. In light of ongoing global protests demanding an end to systemic racism, the company recognizes the urgent need to address these issues internally.
Acknowledging the pivotal role of Black individuals across various facets of the brand, Adidas stated, “The foundation of Adidas is built upon the contributions of Black athletes, artists, employees, and consumers. We must break our silence; neutrality is no longer an option, especially when our community faces the threat of police violence due to systemic racism.” The company vows to implement substantial changes in response to the voices of its Black employees, who exemplify true leadership and guide the brand’s evolution.
Transforming Recruitment Practices
Adidas has committed to transforming its recruitment process to eradicate bias, with specific goals of ensuring that 30% of new hires are Black or Latinx. Furthermore, a commitment is made that 50% of new positions will be filled with individuals from diverse backgrounds, considering factors such as gender, sexual orientation, disability, and veteran status.
Support for Grassroots Initiatives
Additionally, the company is establishing a dedicated team focused on increasing support for grassroots initiatives aimed at uplifting Black communities and combatting racial inequities. They are pledging a remarkable $120 million by 2025 to ensure these programs are sustainable, along with offering 50 scholarships specifically for Black students.
Zero-Tolerance Policy
Furthermore, Adidas has introduced a strict zero-tolerance policy regarding racism and discrimination. This initiative includes the appointment of a third-party investigator tasked with enforcing accountability throughout the organization.
Commitment to Change
The commitment to change is underscored by the simple yet powerful message: “Black Lives Matter.” This statement encapsulates the essence of Adidas’ pledge to effectuate meaningful change. As the world watches, it is crucial that these promises translate into tangible actions.
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In summary, Adidas has unveiled a multi-faceted plan aimed at addressing racism and discrimination through strategic hiring practices, financial commitments, and policy enforcement. The brand emphasizes accountability while recognizing the vital contributions of the Black community.