In a recent incident highlighting the ongoing struggle for LGBTQ+ acceptance, a charming bakery in Texas called Sweet Treats shared a photo of their beautifully decorated Pride Month cookies featuring rainbow hearts. Accompanying the image was a heartfelt message: “More LOVE. Less hate. Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here.” Unfortunately, this act of support ignited a wave of outrage.
The bakery’s owners expressed their dismay on social media after receiving hateful messages and losing a significant number of followers. A Facebook update from June 3 read, “Today has been tough. We lost many followers due to a rainbow heart cookie post. We even received a cancellation for a large order of summer-themed cookies that we just finished decorating.” They continued, “It’s disheartening to think that a simple expression of love could lead to such negativity toward our small business, which aims to spread joy through our baked goods. However, we will have plenty of cookies available tomorrow, and we hope for a better day.”
In response to the negativity, the bakery’s post quickly went viral, garnering widespread support. When they reopened, customers flocked to the store, lining up outside to buy their beloved cookies. Sweet Treats didn’t just sell out of their rainbow heart cookies; they ran out of every item in the bakery.
Entrepreneur Brian James even offered to purchase cookies over the phone to donate to local LGBTQ+ organizations, saying, “Please let us know if shipping is possible. I’d love to contribute.”
Sweet Treats is set to reopen Tuesday from 10 a.m. to 5 p.m. and is likely to see an influx of orders and goodwill. As they say, “More love. Less hate. Always.”
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Summary: A Texas bakery, Sweet Treats, faced backlash after posting Pride Month cookies, but the negative reactions led to an outpouring of support, resulting in sold-out inventory. The owners expressed their heartbreak over the hate but remain dedicated to spreading love and joy through their baked goods.