In the world of children’s fashion, options for little girls often seem limited to short, tight, and pastel-colored garments. Yet, not every girl wants to dress in hearts, flowers, or princess themes. That’s where Laura Bennett, the founder of “Girls Can Be,” decided to take action. Her motivation came from her daughter and niece, Emma and Lily, who expressed a desire for clothing that was free of frills, “no bows” and definitely “NO sparkles.” They preferred active pursuits like “climbing trees, building with LEGO, and playing with cars,” said Bennett.
When Bennett realized that the market lacked suitable alternatives, she conducted an analysis of clothing sizes from ten major retailers, comparing boys’ and girls’ attire designed for similar ages. The results were striking: girls’ shirts were consistently one to three inches narrower, sleeves were shorter, and girls’ shorts were often a third of the length of boys’ options.
Some may argue that boys are generally larger than girls, but this is a misconception. According to KidsHealth.Org, girls typically outgrow boys in height until about age nine, as they enter puberty earlier.
Reflecting on her childhood, Bennett recalled being a tomboy who loved climbing trees and playing kickball. She often wore the only options available at the time—short shorts and sparkly tops. “Just because I played with dolls didn’t mean I wanted to embody one,” she said.
Bennett firmly believes that girls and boys share more similarities than differences. “They are all kids with diverse interests, from dinosaurs to ballet, and they deserve clothing that reflects who they are,” she told Home Insemination Kit. Clothing serves as a crucial form of self-expression for children.
In 2013, Bennett and her siblings launched “Girls Can Be,” a brand dedicated to providing girls with clothing that features an “in-the-middle” fit. Their range includes colors and themes that go beyond conventional princess motifs, allowing girls to express their interests rather than conform to stereotypes.
The response was overwhelmingly positive. Bennett’s initial launch sold out quickly, indicating that parents were eager for clothing that challenged gender norms, offering girls more choices in styles and colors than mainstream options.
Looking ahead, Bennett has ambitious plans for her brand. “We have a long list of new styles we want to introduce, especially in the realms of swimsuits and pajamas,” she shared. “Next summer, you can expect a wider array of not-so-short shorts.”
We’re eager to see how this innovative company evolves!
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Summary
A mom launched “Girls Can Be” to offer stylish clothing options for girls that break away from traditional gender stereotypes. Inspired by her daughter and niece, Bennett created a line that allows girls to express their individuality through clothing. The brand has seen significant success, selling out its initial collection and planning to expand its offerings in the future.