Exciting news for Harry Potter fans! This summer, the first-ever official Harry Potter flagship store will open its doors in New York City. Until now, if you wanted to immerse yourself in the wizarding world, your options were limited to expensive visits to Universal Studios in Orlando or Los Angeles, the Warner Bros. Studio Tour in London, or attending a performance of Harry Potter and the Cursed Child. But soon, you can enjoy a taste of magic at a retail store without spending a fortune.
Nestled at 935 Broadway in Manhattan’s Flatiron District, the new store will replace an old Restoration Hardware location and will encompass three floors, boasting over 20,000 square feet of wizarding wonders. This flagship store promises more than just merchandise; it will feature interactive experiences and plenty of Instagram-worthy moments for fans to capture. #WizardingWorld #HarryPotterFlagship
According to Alex Turner, SVP of Worldwide Tours and Retail at Warner Bros., “This will be the largest dedicated Harry Potter store in the world and a must-visit destination for enthusiasts, offering numerous photo opportunities and interactive experiences that bring the magic to life.” Unlike the theatrical presentation of Cursed Child in Times Square, the design of the flagship store is more understated, highlighted by a striking gold dragon at the entrance. However, some local community members have expressed concerns about the shop’s unique exterior in the upscale Flatiron area.
Warner Bros. expressed their excitement about launching in New York, a city filled with passionate fans and a vibrant retail landscape. The store will feature the largest collection of Harry Potter and Fantastic Beasts merchandise under one roof, including personalized robes, Bertie Bott’s Every Flavor Beans, and a unique line of house wands exclusive to this location.
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In summary, the upcoming Harry Potter flagship store in NYC promises to be an enchanting addition to the city, providing fans a chance to engage with the wizarding world like never before.