In a time marked by challenges, from the waves of COVID-19 infections to environmental crises and ongoing royal family drama, we could all use a little lighthearted distraction. Enter RushTok, the TikTok phenomenon taking the internet by storm.
For those unfamiliar, RushTok is a trending hashtag on TikTok that showcases sororities as they embark on their rush week journey. The videos from the pledges are delightfully earnest, with young women sharing their outfits and detailing which day of rush they’re experiencing.
Leading the charge this week is the upbeat @emilyrosejoy, infused with lively commentary from @sarahsings. The chill vibes of @whatwouldjimmystewartdo, the dynamic duo energy from @prettyinpinks, and the laid-back indifference of @whatwoulddollypartondo add to the mix. One TikTok user even expressed a sense of protectiveness over the young women navigating this collective experience.
The real-time drama of rush week has captivated viewers, surpassing even the most gripping episodes of Big Brother, as one user pointed out. People are truly invested in this unfolding spectacle. Another user noted how the RushTok trend has reshaped her daily routine, while yet another couldn’t resist joining in on the fun, commenting, “The belt is from Apple.”
As for me, I remain unaffected by it all, but I’ll share that my outfit includes a dress from Anthropologie, socks from Free People, and a necklace from Sofia Zakia. But I digress.
It’s crucial to acknowledge the complex and often painful history surrounding sorority rushing, especially in the Southern United States. An article in Cosmopolitan shed light on the segregationist roots of these organizations. A woman of color shared her mixed feelings about her RushTok obsession, while another user pointed out that groups built on exclusion can hardly be inclusive. Still, some created videos to encourage those who felt they didn’t fit the ‘sorority type.’
Despite the history, it’s hard not to cheer for these eager young women. Perhaps their involvement will help pave the way for necessary changes, making sororities more diverse and welcoming.
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In summary, the Alabama RushTok trend has captivated a surprising number of adults, offering both entertainment and reflection on the evolving nature of sororities. As viewers engage with the content, it raises important questions about inclusivity and the future of these organizations.