We all felt a pang of sadness when Target bid farewell to beloved labels like Merona and Mossimo. Those affordable tees and leggings saw us through countless stages of motherhood and life. If one got ruined, it was no biggie because there was always another stack waiting on our next visit. Plus, the best part was that our wallets were safe.
I get it—I’ve shed a tear or two over the loss. But guess what? I’ve moved on completely! Target has introduced a new brand, A New Day, and it’s here to wipe away any nostalgia you might still cling to for those former favorites. After all, sometimes a new and improved option is all you need to heal a broken heart.
A New Day features a delightful mix of menswear-inspired items, playful skirts, cozy pants, dresses, blazers, and the soft tees we all adore. Seriously, Merona who?
According to the Wall Street Journal, Target understands that shoppers yearn for a boutique feel without the hefty price tag. “Customers are looking for something more curated and tailored to their lifestyle,” shared Tom Richards, Target’s merchandising director.
During a recent shopping trip with my sister and our little ones, I couldn’t help but be enchanted by the stylish dresses and tops. I felt a rush of excitement when I tried on a perfect dress that didn’t cling, nor did it resemble a potato sack. It was like wearing a comfy nightgown!
Toss your hair up in a messy bun, and you can easily pair it with heels, flip-flops, or your favorite booties. It looks like you put in way more effort than you actually did. What’s not to love?
Game Changer: The Shirt Dress
Now, let’s talk about this shirt dress—seriously, it’s a game changer. I can rock a men’s shirt all day with my trusty Converse while juggling mom duties. And that no-waistband feature? Yes, please!
Speaking of waistbands, check out these pants. They’re tailored yet flowy, with a cute tie at the front that’s flattering on all body types. Perfect for dressing up with your go-to vintage tees, sweatshirts, or flannel.
And don’t fret about missing your old Merona tees because these options are even better, available at the same price point. A New Day has an impressive selection of long-sleeve tees in 11 colors and short-sleeve ones in 9 colors. All soft and comfy as ever.
The best part? Nothing exceeds $50, including jackets. We all know the difference between wants and needs, and we definitely need this jacket for fall! It pairs beautifully with sneakers, rain boots, or a chic pump if you’re feeling fancy.
Everything in this collection is designed to mix and match seamlessly. There isn’t a single piece you can’t pair with another, making it perfect for any occasion, be it weddings or the school drop-off line.
So, ladies, what are you waiting for? Leave the kids behind and treat yourself! And if you’re curious about home insemination options, check out this post on artificial insemination kits. For same-sex couples exploring fertility options, they have great insights as well. Plus, Kindbody is an excellent resource for everything related to pregnancy and home insemination.
In summary, Target’s A New Day line offers a stylish, budget-friendly alternative to its former brands, ensuring you can look and feel fabulous without overspending.