For over a decade, the beloved toy retailer, Toys“R”Us, has collaborated with the Marine Toys for Tots Foundation to bring holiday joy to the 14.7 million children living in poverty across the United States. In 2023, they launched the innovative #PlayItForward Challenge, inviting shoppers to participate by taking and sharing selfies while donating toys to the Toys for Tots initiative at their stores.
Participants can upload their photos to the Toys“R”Us Facebook page at Facebook.com/Toysrus and tag @Toysrus on Twitter and Instagram. For every selfie shared with the dedicated hashtag, Toys“R”Us will contribute an additional toy or its cash equivalent to the Marine Toys for Tots Foundation, up to a total of $150,000. This initiative illustrates how even small acts of kindness can significantly affect the lives of those in need.
Special Initiatives on #GivingTuesday
On December 2, widely recognized as #GivingTuesday, Toys“R”Us will enhance its charitable efforts by donating two toys to Toys for Tots for every #PlayItForward donation selfie posted online. But there’s more! The team at Toys“R”Us has once again drawn inspiration from the Thanksgiving Project applicants, and in partnership with a new initiative, we are thrilled to announce that we will provide 250 $100 gift cards to deserving parents to help make this holiday season special for their children. Additionally, three fortunate families will receive an extraordinary $1,000 shopping spree at Toys“R”Us—what an amazing opportunity!
For those interested in assistance, you can apply here. A heartfelt thank you goes out to Toys“R”Us for their unwavering support of families in need. Every child deserves a joyful holiday season, and every parent should have the means to provide that joy.
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Conclusion
In summary, the partnership between Toys“R”Us and the Marine Toys for Tots Foundation aims to spread holiday cheer to children in need. Through initiatives like the #PlayItForward Challenge and generous donations, they are making a tangible difference this season.