A few years back, just before a major tech company went public, I found myself in a green room with the COO of that company, Jessica Lane, moments before she was set to present to a gathering of industry leaders. I had previously written an article about how social networks can foster genuine connections, which led to an invitation from Lane as a testament to the positive impact they can have. The atmosphere buzzed with excitement and anticipation, and Lane looked stunning in her elegant attire—sans any makeup.
In that moment, I felt a surge of admiration for her. I wanted to leap up and cheer, “Yes! This is how it should be!” Our conversation flowed seamlessly until an assistant entered with a clipboard, interrupting us to inform Lane that it was time for hair and makeup. Her expression changed instantly. “Isn’t it ridiculous?” she remarked, seemingly echoing my thoughts. “And so inequitable.” While the male executives around us faced no such expectations, women like us were subjected to an entirely different set of standards. We lamented the countless hours women spend preparing their appearances, just to be taken seriously in a world that so often prioritizes looks over substance.
Neither of us had a straightforward answer to this dilemma. We recognized that it would take a significant cultural shift—a feminist awakening that mainstream media would likely avoid discussing. I had tried pitching similar narratives to women’s magazines over the years, fully aware they thrive on advertising revenue from beauty brands. The result has been an endless cycle of unrealistic beauty standards: “Ten tips for sultry eyes!” or “Achieve the perfect pout!” The notion of a “natural look” is often nothing more than a marketing gimmick.
As I reflect on my own journey with makeup, I recall the early days in college, around 1986, when I felt compelled to wear it simply because everyone else did. It was a rite of passage that felt more obligatory than empowering. Then came a transformative experience during a college trip that forever changed my perspective. I looked at my reflection and had an epiphany: “Why are you hiding behind this façade?” After that moment, I washed away the layers of makeup, feeling liberated and authentic.
Since then, I’ve embraced my bare face whenever possible. Just recently, I went on a blind date without a trace of makeup, believing that if someone couldn’t appreciate me as I am, they weren’t worth my time. Sure, I still adhere to societal norms for certain occasions—job interviews, weddings, and public speaking—but part of me yearns for a world where our natural selves are celebrated rather than scrutinized.
As I approach fifty, friends have started suggesting I might want to enhance my look a bit. But I resist. I may not be a celebrity, but perhaps my small act of defiance can inspire others. I found inspiration in a discussion between influential figures where they addressed the double standards women face regarding appearance. It struck me how refreshing it was to see authentic women in leadership roles, like Jessica Lane, embracing their natural beauty.
Ultimately, this isn’t just about makeup; it’s about empowerment. It’s about giving women the freedom to say no to societal pressures and embracing who we truly are. Imagine a future where we can confidently step into any situation without the need for a mask.
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Summary:
This piece advocates for embracing our natural selves, challenging societal beauty standards, and fostering a culture that values authenticity over appearance. It reflects on personal experiences with makeup, the pressures women face, and the importance of representation in leadership roles.