Parents Are Spending Over $170 on Holiday Gifts for Each Child, Survey Reveals

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With the holiday season fast approaching, a new survey has found that on average, parents are spending around $173 on gifts for each child. Interestingly, this amount stays relatively consistent across different age groups. Even infants under 12 months receive a similar number of presents as toddlers aged 1 to 4.

Younger moms from Gen Z are notably more generous with their spending compared to Millennial mothers, despite often having lower incomes. It seems that the holiday spirit encourages them to splurge a bit more on their little ones’ gifts. However, parents with multiple children are spending about 18% less per child, as those with just one child tend to allocate a larger budget for their gifts.

As Black Friday and Cyber Monday loom ahead, many parents are feeling the pressure to start shopping for the holidays. The costs can quickly add up, even with discounts. One mom, Sarah, shared in our community, “I feel like I spent way too much on presents last year. Should I set a budget this time, or just go on a shopping spree like usual?”

Determining the “right” amount to spend on gifts varies from family to family, influenced by factors such as the children’s ages and the parents’ finances. If you’re looking for more tips on navigating the holiday season, you can check out our post on home insemination strategies here or explore the best bath toys for your little ones here. For those interested in understanding more about pregnancy and IVF, the NHS provides an excellent resource here.

In summary, parents typically spend over $170 on holiday gifts per child, with variations depending on the number of children and generational spending habits. The holiday shopping season can be stressful, but budgeting and knowing what works for your family can help.