If you’re scratching your head trying to decide on the perfect gift for the dad in your life this Father’s Day, look no further. Miller Lite has unveiled a unique product called Miller Lite Beercoal, a beer-infused charcoal that is sure to make grilling season even more enjoyable. Simply grab a bag, add a bow, and you’re all set — because what better way to celebrate Dad than by letting him fire up the grill? It’s almost as if every time someone says “Beercoal,” a dad somewhere receives his first grilling tools.
“Summer is synonymous with outdoor barbecues and get-togethers, and that means it’s Miller Time,” said Jamie Anders, marketing director for Miller Lite. “As summer is the season for beer, it made perfect sense to combine Miller Lite with the beloved flavors of grilling. We see Miller Lite Beercoal as the ideal way to kick off a season of beer, barbecues, and quality time with loved ones.” They’ve brilliantly transformed “Miller Time” into “Griller Time” with this innovative product.
While infused charcoal isn’t entirely new, it usually features flavors like mesquite or applewood. Miller Lite stands out by reducing their beer into a concentrate that coats the charcoal, resulting in the signature taste of their light beer, lending a smoky, pilsner flavor to whatever you grill.
Dads adore novelty items, especially when they involve beer — it’s the perfect trifecta alongside dad jokes. For many fathers, the aroma and taste of Miller Lite evoke fond memories of their own dads. So, if you’re still uncertain about what to buy the special dads in your life this Father’s Day or any summer occasion, Miller Lite Beercoal will be available at MillerLiteBeercoal.com and can be ordered nationwide for $11.99 plus shipping, while supplies last.
Are you worried about showing up with a bag of briquettes, potentially adding more work to Dad’s special day? Keep in mind that many fathers genuinely enjoy grilling. It’s as much a pastime for them as fishing or catching reruns of NCIS (Gibbs probably loves charcoal too). Not only do they get to experiment with fire and meat, but they also get to treat you to a meal, which makes them happier than you might realize. You might even consider pairing the Miller Lite charcoal with actual Miller Lite beer; after all, the delicious aroma from the Beercoal won’t give Dad that extra buzz!
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In summary, Miller Lite’s Beercoal offers a unique and fun gift option for Father’s Day, combining the joys of grilling and beer for an unforgettable summer experience.