A New Shape
Ashley Johnson, a 34-year-old model and advocate for body positivity, has made waves with a striking billboard in Los Angeles where she poses nude—albeit cleverly concealed behind a curtain of Spanx fabric. This eye-catching advertisement promotes Spanx’s innovative ‘Silver Lining Technology,’ which claims to eliminate panty lines entirely.
The billboard features Johnson’s silhouette veiled by a flowing curtain of Spanx’s ‘100% opaque’ material, emphasizing her curves in a unique way. This collaboration marks a first for the brand, which has never before partnered with a celebrity spokesperson. Moreover, it is their inaugural ad campaign following their acquisition by Blackstone, a private equity firm with notable investors like Oprah Winfrey and Reese Witherspoon. At the time of its sale, Spanx was valued at an impressive $1.2 billion.
Having welcomed twins, Alex and Mia, just four months ago, Johnson is no stranger to new beginnings. In 2016, she made history as the first plus-sized model to grace the cover of the Sports Illustrated swimsuit issue and has continually championed body positivity in a fashion industry often dominated by unrealistic standards. Reflecting on her postpartum journey, she shared, “My body has changed so much. I have much more gratitude toward my body because of how much work it’s been through.”
Initially skeptical of Spanx’s promise of ‘100% opacity,’ Johnson was pleasantly surprised after a fitting. “I didn’t believe it,” she recounted. “Then I had a fitting and wore black granny panties on purpose. Sure enough, I bent over in front of the mirror, and I screamed to my assistant, ‘You can’t see the underwear!’”
While the billboard keeps Johnson’s body hidden from the shoulders down, an accompanying video showcases her postpartum curves. Johnson is candid about the changes motherhood has brought, from the challenges of tandem nursing to the unrealistic expectation of an instant postpartum snapback. She and her husband, Jake, are also parents to their son, Lucas, who is 2 years old. With three children under three, she describes her household as “Loud, organized chaos,” filled with joy.
Even as she embraces her new role as a mother and her body, Johnson admitted to needing a little pep talk before the nude shoot. “I had a little talk with myself in the mirror,” she shared. “I said, ‘Everything’s gonna be okay. You look fantastic.’”
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In summary, Ashley Johnson’s bold move to pose nude for a Spanx advertisement just months after giving birth is a testament to her commitment to body positivity. The campaign not only highlights her personal journey but also marks a significant moment for Spanx as they embrace new partnerships and innovative technologies in fashion.