Comedian Iliza Shlesinger has always been known for her sharp humor, and now, as a new mom, she’s channeling that wit into the world of parenting. In a clever new one-minute advertisement she co-created with Willow, a breast pump company, Iliza humorously highlights the often overwhelming and unsolicited advice new parents receive from well-meaning family and friends.
In the ad, Iliza portrays herself at her baby shower, surrounded by a cast of characters—each also played by her. There’s her trendy mom, her free-spirited sister, her rough-around-the-edges brother, her traditional grandmother, and a few other quirky relatives. Each character shares their unsolicited and outlandish parenting tips. “This is the sleekest model available,” the mom character says as Iliza fumbles with a complicated breast pump filled with suction cups and tubes. “Super discreet! You just need to strip down completely. I think it even comes with a helmet.”
The grandmother chimes in with, “I used this very pump to feed your father,” offering to oil it up for her. A flower-crowned relative assures her, “Your breasts are very intuitive. They’ll know what to do. And please consider eating the placenta!” Meanwhile, a male family member munching on a snack quips, “You can always breastfeed in the broom closet!”
Iliza explains that this ad was inspired by her own transition into motherhood. “Pregnancy and parenting often come with a flood of well-meaning advice that doesn’t truly support moms,” she states. “Moms deserve empathy and humor.” Iliza welcomed her first child, a girl named Lily, with her husband, chef Ben Galuten, earlier this year. Her first glimpses of motherhood have been equally comedic, like an Instagram post featuring her devouring a sub sandwich post-labor while her baby rested nearby. “At that moment, I didn’t just think of my love for her but of all the creative ways I could protect her,” she humorously reflected, adding, “Mommy loves you.”
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In summary, Iliza Shlesinger’s new ad brilliantly captures the chaotic and comedic aspects of new motherhood, showcasing the absurdity of unsolicited parenting advice. With her signature humor, she reminds us that while parenting can be overwhelming, it’s also filled with laughter and love.