The M&M characters have undergone a redesign that has left many scratching their heads. Let’s be clear: we support efforts for equity and inclusivity in all aspects of life. We also enjoy munching on M&Ms. However, Mars Inc.’s peculiar decision to make their M&M characters more “woke” is one of the oddest moves we’ve encountered, leading us to question our understanding of the situation.
Recently, M&M released a statement introducing a “fresh, modern take” on their beloved characters, aiming to highlight the significance of self-expression and community storytelling. This change is part of a broader “global commitment” to foster a world where everyone feels they belong. While that’s a noble aspiration, we can’t help but notice that the M&M characters don’t appear significantly different. It’s unclear how this initiative will help achieve the company’s goal of enhancing a sense of belonging for 10 million people by 2025.
In truth, the characters look strikingly similar. The two female-presenting M&Ms, green and brown, have had their suggestive features dialed back—if you can call it that for candy. Their postures are more relaxed, with less exaggerated traits, and their footwear has become more practical—brown’s shoes have lower heels, and green has traded her go-go boots for sneakers. Yet, the question remains: are they still facing wage disparities like the real-world counterparts? That detail was conveniently omitted from the announcement.
The most noticeable change involves their footwear, which now features more intricate and less cartoonish designs. Additionally, their limbs have shifted from peach-toned to a more neutral, translucent hue that corresponds with their shell colors. We’re optimistic this will magically resolve issues of racism.
The characters will also experience subtle personality adjustments that most people won’t even notice unless they’re avid followers of the M&M character saga. For instance, the orange M&M will be portrayed as less anxious and more accepting, learning to embrace his true self, worries and all. Inspired by this, we’ve decided to practice more self-love, guided by our new mental health icon, the orange M&M.
Naturally, the internet has had a field day with these changes, showcasing a variety of humorous takes on the new M&Ms. One memorable quip came from journalist Emily Green, and there have been many more that had us chuckling.
In addition to the character revamps, Mars announced a less-publicized shift in their M&M branding: they plan to utilize various shapes and sizes of their colorful candies to demonstrate that together, they can be more fun. Who knew that a simple candy could inspire us to embrace body positivity? We also learned that individual M&Ms are referred to as lentils, which at least adds some knowledge to the mix.
Next time we indulge in an excessive number of M&Ms in secret, we’ll take a moment to appreciate how these little candies represent our vibrant, diverse world, now complete with their trendy sneakers. Your move, Skittles.
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In summary, the recent redesign of M&M characters aims to promote inclusivity and self-expression, though many find the changes puzzling and the impact questionable. As the characters evolve, the dialogue surrounding representation in branding continues to grow, sparking humor and debate among consumers.