When it comes to family dinners, salmon is a favorite in our household. My kids enjoy it baked with rice and green beans, while my partner and I are happy to eat it in any form — especially in sushi. Recently, my daughter discovered an enticing recipe on TikTok: a salmon rice bowl topped with hot sauce and veggies, eaten with crunchy squares of seaweed.
Now, let’s discuss the star of this dish — the seaweed squares. My kids introduced me to these tasty snacks about a year ago. We found some at the grocery store that are toasted with sesame oil and lightly salted. They make the perfect snack for me, and I find them delightful sprinkled over salads, stir-fries, and seafood. Remarkably, even my son, who usually avoids fruits and vegetables, loves these seaweed treats.
However, when I went to prepare this TikTok-inspired meal, I was shocked to find only two packets of seaweed on the shelf, where there are typically rows of them. After visiting another store and finding them sold out, it dawned on me that my family wasn’t the only one enjoying these snacks. The recipe went viral on TikTok after being posted on September 21st, gathering over 45 million views. Following this trend, Instacart reported a 100% increase in orders for seaweed and salmon since September 29th!
“Salmon and dried seaweed are not typically found together on Instacart, so the recent rise in sales is undoubtedly linked to this TikTok phenomenon,” said trends expert Laurentia Romaniuk. “The recipe’s simplicity and balance make it incredibly appealing.”
Determined to try the recipe, I returned home with my hard-won packets of seaweed and set to work. This dish has numerous variations, which is one of the reasons I love it. Simply cook some rice, add your salmon, drizzle with hot sauce (I opted for wasabi), soy sauce, and any veggies you prefer. We used red peppers, cucumbers, avocado, and Everything But The Bagel seasoning.
The fun part is how you assemble your bowl. Lay down a piece of seaweed and scoop up the delicious mixture with chopsticks, akin to homemade sushi without the fuss of rolling! My kids got creative and decided to make mini sushi tacos, folding the seaweed around the ingredients. Alternatively, you can crumble seaweed over your bowl for added texture.
Even if you’re not a sushi fan but enjoy rice and salmon, I highly recommend giving this a try. The cooked salmon paired with the crunchy, salty seaweed creates an irresistible flavor combination. Just be prepared to hunt for your ingredients, as I discovered that our local stores were experiencing a seaweed and salmon shortage. Now, I make it a point to grab seaweed whenever I see it so we’re always stocked for our new favorite dinner. Don’t worry, though; I’ll leave some for you!
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In summary, the viral TikTok recipe featuring salmon and seaweed has led to an unexpected rise in sales of these ingredients, revealing a growing trend in home cooking. With its simple preparation and delightful flavors, this dish is a hit for families looking for something new and enjoyable.