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There’s No Better Time to Enjoy a Candy Bar — It’s for a Worthy Cause
Every minute, 62 children in the United States enter a hospital associated with the Children’s Miracle Network (CMN). These young patients face everything from common issues like asthma or broken bones to serious conditions such as cancer or congenital disabilities. A new partnership is making strides to positively impact millions of children each year. If you find yourself reaching for a sweet treat during that afternoon lull, you can now satisfy your cravings while supporting a meaningful cause.
Ferrero, the maker of beloved brands like CRUNCH, Butterfinger, and Baby Ruth, has launched a campaign named “Raising the ‘Bar’ to Help Kids,” aimed at enhancing children’s health in collaboration with CMN. Mark Thompson, Senior VP of Marketing at Ferrero’s Chocolate & Nutella division, expressed excitement about partnering with this noble non-profit and inviting customers to help support the futures of children who benefit from CMN hospitals. “Like CMN Hospitals, our brands strive to create moments that unite people every day,” he shared.
This collaboration has enabled CMN Hospital Champions — child ambassadors who raise awareness for children’s hospital needs across the U.S. — to get involved by designing limited-edition packaging for iconic candy bars. The champions were tasked with creating imagery that represents cherished moments in their lives. “This is the first time we’ve revamped our packaging for CRUNCH, Butterfinger, and Baby Ruth as part of our campaign,” said Sarah Williams, Marketing Director for CRUNCH.
This initiative centers on the children. From beginning to end, they played a vital role in developing this exciting opportunity. The young designers leveraged this platform to shine a light on special needs children. According to the campaign website, Max, the designer of the CRUNCH label, commented, “I rarely see characters like myself represented, so I thought it would be fun to depict a T-Rex with crutches! I love everything about Children’s Miracle Network Hospitals. Helping other kids makes me feel great.”
Similarly, Liam, the artist behind the Baby Ruth label, expressed his gratitude for CMN hospitals, stating they helped him become the best version of himself. He takes pride in seeing his artwork featured on a candy bar. Scoliosis patient and Butterfinger designer Ava shared, “I know how much Children’s Hospital means to me and kids like me. Being able to help kids and their hospitals in such a fun way is really awesome.”
From now until August 12, 2021, CRUNCH, Baby Ruth, and Butterfinger will donate a portion of the retail price from participating chocolate bars. Ferrero anticipates a successful campaign, with plans to donate up to $350,000 to CMN hospitals nationwide. “We’re thrilled to collaborate with CMN Hospitals, as we share a common goal of creating moments that unite people. Our commitment is to enhance children’s futures, and we hope our customers will join us in this journey to support all the futures made possible by CMN,” Williams remarked.
Additionally sweetening the partnership, Butterfinger is set to work with Extra Life, a program linked to CMN hospitals that engages the gaming community and supports over 170 hospitals in North America. They plan to host a Final Fantasy XIV fundraising stream to benefit gamers.
Ferrero has been crafting beloved treats for over 70 years, with origins in Italy and a presence in the United States since 1969. Throughout the years, they have continually evolved their product lineup, including adding CRUNCH, Baby Ruth, and Butterfinger to their portfolio. With 3,000 employees across North America, Ferrero is committed to making a difference.
Funds raised by CMN support 10 million children annually throughout the U.S. and Canada. Donations to CMN enable local hospitals to provide vital healthcare, research, medical equipment, and assistance to families in need. CMN is dedicated to addressing children’s healthcare needs and enhancing the communities they serve.
As Teri Johnson, CMN Hospitals President and CEO, shared, “There’s nothing sweeter than helping a child or family in need, and right now, they need it more than ever. Our partnership with Ferrero USA Brands and the Raising the ‘Bar’ to Help Kids campaign proves that together, we can advocate for future generations and create moments of joy.”
So, treat yourself to a delicious candy bar, savoring all the sweetness without the guilt — it’s for the kids!
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Summary
Ferrero has launched a campaign, “Raising the ‘Bar’ to Help Kids,” in partnership with Children’s Miracle Network Hospitals, allowing children to design limited-edition candy bar packaging. With a percentage of sales going to CMN, this initiative aims to benefit millions of children while encouraging consumers to indulge guilt-free. The partnership also includes a collaboration with Extra Life, enhancing support for children’s health through the gaming community.