It was the middle of the night, and I was bleary-eyed and exhausted, cradling my newborn. While scrolling through my phone, I stumbled upon a post that seemed too good to be true. It was branded as an incredible opportunity—an invitation to join something at the very beginning. I could run my own business, earn unlimited income, and do it all from my phone. I was instantly captivated.
As I began to investigate further, I found that this company was a fresh venture, seemingly perfect for a busy mom like me who wanted to be home with her children. With a small investment, I could own my business and operate it however I chose. Best of all, there was no need to purchase inventory or host parties in people’s homes. It felt like a dream come true, and I signed up without hesitation.
I quickly became enamored with videos showcasing the company’s top earners enjoying the products and extolling their virtues. Never mind that these items cost significantly more than similar products at local stores; this was “magic in a bottle,” and I had to share it.
Naturally, my family and friends were my ideal first customers. Surely, they would want to support my new “side hustle” and join me in achieving financial freedom. After all, many of them could benefit from this opportunity, too. It seemed like a perfect win/win situation!
I diligently followed the strategies provided by my team; we were all going to reach the top together! Social media was touted as the best platform for promotion, so I began posting eye-catching photos of the products and linking to my website. I even created a group and added everyone from my friend list without asking—who wouldn’t want to be part of something so thrilling? Once they were in the group, I was encouraged to send direct messages about the products and the fabulous opportunity I was offering. What did it matter that I hadn’t spoken to some of them in years? I was giving them a chance to be their own boss and secure their family’s future!
At first, I genuinely believed in what I was selling. I loved the products, and despite their high prices, my discount helped. People were buying them from me, and I was making extra money. I was building my own team and earning rewards. Everything seemed to be on the right path.
But soon, I came to a harsh realization: I wasn’t the one making the real money. It was those above me in the hierarchy, the top earners, who were raking in the profits while I hustled just to sell a handful of products each day. The constant pressure to sell was damaging friendships and causing stress.
I began to feel desperate. I longed to be among those top earners, but I realized that achieving that goal meant exploiting others—selling overpriced products or recruiting them to build my team. It all felt quite slimy. With so many people already in the business, finding new customers became increasingly difficult.
Initially, I climbed the ranks quickly, but I soon hit a wall that prevented me from earning significant money. I didn’t see it then, but now I understand it was designed that way. Only a select few truly succeed; the majority make minimal earnings just to keep going. It’s a predatory system that targets vulnerable individuals—single parents, the unemployed, and those lacking education—selling them a dream that is nearly impossible to realize. In fact, most participants in MLMs end up losing money.
The rise of MLMs surged during the COVID-19 pandemic as job losses prompted many to seek additional income. Unfortunately, these companies often exploit people’s fears and aspirations, making false claims about their products, including dubious assertions about health benefits.
Reflecting on my experience in the MLM world, I don’t regret trying. It opened my eyes to the reality of that industry. The fortunate few at the top have figured it out early, capitalizing on those who are still trying to find their footing. As for me, I’d rather live without that side hustle than ever send another message starting with “Hey girl!”
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Summary:
This article recounts a personal experience with multi-level marketing (MLM), highlighting the predatory nature of these businesses. Initially drawn in by the promise of financial freedom and the allure of owning a business, the author eventually realizes that the real profits go to those at the top, while most participants struggle and often lose money. The piece underscores the exploitative dynamics of MLMs, especially during vulnerable times like the COVID-19 pandemic.