In a tribute to International Women’s Day, Barbie has unveiled a new doll inspired by Eleanor Roosevelt, a pivotal figure in 20th-century history. This addition to the “Inspiring Women” series marks the first time a First Lady has been honored with her own Barbie doll.
“We are thrilled to introduce Eleanor Roosevelt into the Barbie Inspiring Women series, highlighting her relentless dedication to civil and economic rights that transformed the world,” stated Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls at Mattel.
The Eleanor Roosevelt doll, adorned in a floral dress, pearl necklace, and stylish black hat, is released just ahead of International Women’s Day on March 8, which recognizes the various achievements of women across different fields. Barbie expressed pride in celebrating Eleanor’s legacy, noting, “Through her years of service, she uplifted others and inspired countless generations to find their own voices.”
Roosevelt served as First Lady from 1933 to 1945, during which she penned six books and thousands of articles. Notably, she held weekly press conferences aimed specifically at women reporters, hoping to communicate her vision to the American public. A humanitarian at heart, she later worked as a diplomat for the United Nations and chaired the Human Rights Commission, contributing to the drafting of the 1948 United Nations Declaration of Human Rights.
“Eleanor Roosevelt was one of history’s most impactful First Ladies,” remarked Jenna Torres, Vice President of External Affairs for the National Women’s History Museum. “She was a staunch advocate for peace, racial justice, and civil rights, and she tirelessly championed women’s equality and economic opportunity.”
The “Inspiring Women” series, launched in 2018, previously featured icons like Amelia Earhart, Frida Kahlo, and Katherine Johnson. Alongside the Eleanor Roosevelt doll, Barbie has introduced a new digital series titled “Barbie You Can Be Anything,” which celebrates female role models. The first episode, “Your Voice,” premieres today at 1 p.m. ET/10 a.m. PT.
The Barbie You Can Be Anything series is an engaging workshop that emphasizes activism and using one’s voice for positive change. The inaugural episode features discussions with inspiring female activists, including Maya Ellis and Zoe Carter, alongside a special performance from DJs Amira & Kayla.
“With over six decades of inspiring future generations, Barbie remains relevant by connecting with our audience in innovative ways,” said Lisa McKnight. “As the virtual event landscape expands, we are excited to offer authentic online experiences, like the Barbie You Can Be Anything series, to unite families with groundbreaking female role models and remind them of the leaders of tomorrow.”
New episodes will be available every Saturday throughout March.
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In summary, Barbie’s introduction of the Eleanor Roosevelt doll not only celebrates a historical figure but also encourages young girls to recognize the power of their voices. As part of the ongoing “Inspiring Women” campaign, this initiative promotes awareness of women’s rights and achievements, while the accompanying digital series seeks to engage families in activism and empowerment.