The charming Annina’s Bakeshop & Cafe, located in Goodwood, Ontario, credits a glowing review from actress Annie Murphy for helping them weather the financial storm of the pandemic. Although the bakery didn’t appear on the hit show Schitt’s Creek, it became a favorite among the cast during filming, leading to a meaningful connection with the series.
Owner Marco Cassano has run Annina’s for over a decade, offering gourmet treats in this quaint town just north of Toronto. When the pandemic hit, like many businesses, they faced significant challenges, especially since Goodwood is a small community. However, things took a turn when Murphy, feeling nostalgic, visited the bakery and shared her experience on Late Night With Seth Meyers, calling Annina’s “the best bakery.”
Her mention sparked interest, drawing Schitt’s Creek fans to Goodwood in search of the bakery’s famous butter tarts. Despite warnings from the show’s social media team about the crowds, Cassano noted that the influx of fans was crucial to keeping his business afloat. “Annie’s review kept our sales steady and our staff intact,” he remarked, recalling how they even had to hire security to manage the long lines outside the shop, which sometimes reached 50-60 people.
Interestingly, Eugene Levy, a star of Schitt’s Creek, was a regular customer at the bakery, often stopping by for meat pies—fitting for his character’s quirky nature. It’s heartening to see how a beloved show can bring joy and support local businesses during tough times. As fans flock to the bakery, we hope they are mindful of social distancing to ensure the safety of Goodwood residents.
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In summary, the story of Annina’s Bakeshop highlights the unexpected ways in which a popular television show can influence real life, especially during difficult times. Annie Murphy’s heartfelt endorsement not only brought attention to the bakery but also played a pivotal role in its survival during the pandemic.