If you’re in search of high-quality, vibrant, and comfortable apparel for your little ones, look no further than Primary. This brand is a minimalist’s paradise, focusing on essential styles rather than flashy logos. It simplifies the morning routine, allowing for a few extra moments of coffee enjoyment before the chaos begins.
Besides providing a refreshing alternative to the overwhelming and often overly styled kids’ clothing market (seriously, does my daughter really need faux leather leggings?), Primary’s pricing is refreshingly reasonable. Kids grow fast, and what fits one week might be too snug the next (okay, maybe not that fast, but you understand).
“I appreciate the quality of their clothes and the availability of our favorite colors — especially the vibrant rainbow options — regardless of the season or trend,” shared Jessica, our Head of Design.
Here are seven compelling reasons why Primary has become my go-to for kids’ clothing:
1. No Logos or Slogans
Tired of overly gendered and often ridiculous phrases on kids’ apparel? You’re not alone. Primary’s founders aimed to create clothes that allow kids to shine without the burden of making a “statement.” Kids simply want comfort, both inside and out.
2. Founded by Moms
The brand was launched by moms who wanted to provide quality clothing in timeless styles and soft fabrics, free from unnecessary fluff.
3. No Gendered Sections
Children desire to wear a variety of styles, not just those labeled for boys or girls. At Primary, there are no such distinctions—just clothing for kids. Whatever your child prefers, they’ll find it here.
4. Eco-Friendly Outerwear
For this season, Primary offers adorable puffers made from recycled materials. They are machine washable, packable, and come in a spectrum of colors that any kid would love.
5. Organic Baby Collection
Primary has introduced a line of organic baby clothing featuring classic designs made from 100% GOTS certified organic cotton. It’s simple and incredibly soft, making it a perfect gift for any new parent.
6. All About the Rainbow
If your child loves all the colors, Primary is the place to be. Their signature rainbow collection is available in a variety of styles.
7. Family Matching PJs
Last year, Primary introduced a limited collection of adult pajamas, allowing parents and grandparents to join in on family matching fun during the holidays. They are back by popular demand in new limited edition patterns, but they won’t last forever!
Bonus! Amazing Sales
Right now, there’s a fantastic sale happening with discounts of 10-50% on everything! I snagged some great pieces for 50% off, plus there’s a 25% discount on your first order and free shipping available!
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In summary, Primary is a fantastic choice for parents seeking stylish, comfortable, and reasonably priced clothing for their kids. With a focus on quality and inclusivity, this brand is revolutionizing how we think about children’s fashion.