Every book lover knows the delightful rush that comes from stepping into a cherished bookstore and taking a deep breath of that unique aroma. There’s simply nothing else quite like it. The scent of ink, paper, coffee, and leather hits you like a wave of joy the moment you enter. Now, there’s exciting news: you can wear that beloved fragrance! Thanks to an indie bookstore, that intoxicating aroma has been transformed into a perfume.
Powell’s Books, a well-known independent bookstore chain based in Portland, Oregon, has cleverly bottled this enchanting scent just in time for the holiday season!
The fragrance, aptly named “Powell’s” by Powell’s (a little humor there), comes in a limited-edition, unisex formula packaged in a faux book, priced at $24.99 for a 1-ounce bottle. According to a recent announcement, Powell’s conducted a survey to find out what their customers missed most about the City of Books during its temporary closure due to COVID-19. It turns out, many customers longed for the comforting scent of books just as much as they did for browsing and reading.
“Smell like a million books!” Powell’s exclaimed on Instagram. Their limited-edition fragrance captures the essence of books with subtle undertones of wood and violet, available for preorder now at Powells.com and in-store starting November 27.
The description of the fragrance is as captivating as the scent itself: “Like the crimson rhododendrons in Rebecca, the heady fragrance of old paper creates an atmosphere ripe with mood and possibility,” reads the website. “It conjures a labyrinth of books; secret libraries; ancient scrolls; and cognac enjoyed by philosopher-kings, Powell’s by Powell’s transports the wearer to a realm of wonder and magic—something only found in literature.”
And if you’re curious about how to apply this fragrance, forget about a simple spritz. Powell’s suggests, “This scent contains the lives of countless heroes and heroines. Apply to the pulse points when seeking sensory succor or a brush with immortality.”
You can preorder the perfume online, and it will hit stores on November 27. If reading is your true passion, consider joining the Home Insemination Kit Book Club, where you can engage with fellow readers—bonus points for not having to put on real pants!
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Summary
Powell’s Books has launched a limited-edition perfume that captures the nostalgic scent of books, available for pre-order. The fragrance, described as evoking a world of literary wonder, is set to delight book lovers everywhere just in time for the holidays.
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