In light of the ongoing national dialogue surrounding systemic racism, numerous corporations have expressed their commitment to supporting the Black Lives Matter (BLM) movement. Starbucks, a prominent coffee chain based in Seattle, recently demonstrated its solidarity through public statements. However, the company has also issued a directive to its employees, stating that they are not allowed to wear any items—such as shirts, pins, or accessories—related to the BLM movement. Starbucks argues that such expressions could “amplify divisiveness.”
This policy raises eyebrows, particularly as it appears to contradict their assertion of being “dedicated to taking action, learning, and supporting our Black partners, customers, and communities.” Notably, Starbucks has been recognized for its inclusivity regarding LGBTQ rights, encouraging staff to wear Pride-themed pins. The disparity in their approach to racial inequality compared to other social issues is perplexing.
According to an internal memo obtained by BuzzFeed News, Starbucks expressed concern that employees displaying BLM messages could provoke violent reactions from individuals who misinterpret the movement’s principles. The memo emphasized the need to maintain a “safe and welcoming” environment for all employees. Yet, one barista from Atlanta articulated a more pointed critique, stating that the company’s stance prioritizes the comfort of those who feel uneasy over the lives of Black individuals. “Does my skin color incite violence at Starbucks? Should I not come to work?” the employee questioned. “This is silencing, and Starbucks is complicit. Now is the time for Starbucks to stand with us.”
In a revealing incident, a Starbucks employee recounted how she raised her fist in solidarity with protestors passing her store, only to be told by her manager that “Starbucks has to be neutral.” Neutral on what exactly? The fundamental question of whether racism is acceptable? While the company claims a standard policy prohibits employees from wearing pins or buttons advocating for political, religious, or personal issues, its support for LGBTQ rights suggests a different narrative.
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In summary, Starbucks’ recent memo prohibiting the display of BLM-related items raises significant questions about the company’s commitment to social justice. As employees express concerns over the implications of this policy, it becomes clear that the fight against racism requires more than mere statements of support.