A black woman-owned business has recently been embroiled in a peculiar controversy after a group of primarily white individuals claimed that a promotional video for the brand was “racist” against white people. However, in an unexpected turn of events, the backlash has led to a significant surge in sales for the business.
Founded by entrepreneur Angela Brooks, The Blossom Care Company specializes in plant-based feminine hygiene products available at major retailers like Target. Last month, Target featured Brooks in a commercial in which she expressed her desire for her success story to motivate other black women to pursue their entrepreneurial dreams. Unfortunately, her empowering message was misconstrued by online trolls, who inundated The Blossom Care Company with negative reviews accusing the brand of being “racist” towards white individuals.
In the commercial, Brooks stated, “It’s crucial for The Blossom Care Company to thrive so that the next black girl with a brilliant idea has a better chance to succeed. That means everything to me.” This sentiment, meant to uplift, was met with a familiar pattern reminiscent of the backlash against the Black Lives Matter movement, where some conservative white individuals insisted on inserting their race into discussions about equity, failing to grasp that supporting one group does not negate the existence or importance of others.
Negative Reviews Flood In
The company’s reviews on TrustPilot quickly filled with comments including:
- “Black girls feel empowered using this product… I suppose white girls don’t. I’ll be informing Target about this racist business.”
- “Labeling products for a specific race is just wrong. I won’t be buying any of these. This should cater to all women. What message are you sending to young girls of other races?”
- “I wish it was more inclusive for all children, but due to your poor wording, I’ll take my money elsewhere.”
- “I cannot support a business that openly discriminates against its customers.”
In response to the influx of fake negative reviews, The Blossom Care Company’s profile has been temporarily “suspended” while TrustPilot conducts an investigation. The silver lining, however, is that the controversy has resulted in a remarkable increase in sales. Brooks shared with Buzzfeed that overall sales have surged by 20% to 30% since the incident, and on the day the bulk of negative reviews surfaced, sales were reportedly up by as much as 50%.
Support The Blossom Care Company
For those looking to support The Blossom Care Company, products are available at Target or through their online store. If you want to read more about home insemination and related topics, check out this informative piece here.
In summary, a black-owned business faced backlash from online trolls who misinterpreted a commercial aimed at empowering black women. Instead of damaging the brand, the response actually boosted sales significantly, showcasing the resilience and success of the company.