In a striking turn of events, a black woman-owned business has become the target of an unfounded controversy after a group of predominantly white individuals took offense to a promotional video for the brand, branding it as “racist” against white people. However, this misguided backlash resulted in a major boost in sales for the company.
The Honey Pot Company, founded by entrepreneur Angela Carter, specializes in plant-based feminine care products and is sold at Target. Recently, Target aired an advertisement featuring Carter, where she expressed her desire for her success story to inspire other black women to pursue their entrepreneurial dreams. Unfortunately, this message was misinterpreted by online trolls, who inundated the Honey Pot with negative reviews, accusing it of being discriminatory towards white customers.
In the ad, Carter stated, “It’s important for Honey Pot to thrive so that the next black girl with a brilliant idea has better opportunities.” This sentiment echoes a larger theme seen during movements like Black Lives Matter, where some individuals from predominantly conservative backgrounds feel the need to insert their own racial narratives into discussions that do not exclude them. Supporting one race or cause does not inherently negate the value of others.
Backlash and Response
The backlash on the Honey Pot’s Trustpilot page was filled with comments such as:
- “Black girls are empowered by this product… I guess white girls aren’t. I’ll be alerting Target about this racist company.”
- “Designating products for a specific race is simply wrong. I refuse to buy from this brand. It should cater to all women.”
- “I can’t endorse a brand that’s openly discriminatory towards its customers.”
In response to the barrage of false reviews, Trustpilot has temporarily suspended the Honey Pot’s profile while they investigate. The silver lining, however, is that the controversy has spurred a remarkable increase in sales for the brand. Carter revealed to Buzzfeed that sales have surged by 20% to 30% since the controversy began, with a staggering 50% increase noted on the day the majority of the negative reviews were posted.
Support the Honey Pot Company
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Conclusion
In summary, the misguided attempt to label a black-owned business as racist has not only failed but has also led to a significant increase in sales, showcasing the resilience of the Honey Pot Company and its mission to empower women.