Get ready to adore the innovative color-coded baskets that allow you to shop in peace!
We all know the routine. You step into a store and quickly assess the atmosphere, trying to find the nearest aisle to hide in with a basket. If you hesitate, you’ll inevitably attract the attention of enthusiastic salespeople, eager to quiz you about your beauty preferences and skincare regimen.
But if you find yourself in a Sephora store in Europe, there’s a game-changing solution: color-coded shopping baskets. This clever system lets you signal whether you want help or prefer to browse without interruption. Spoiler alert: it’s practically a paradise for introverts!
Thanks to a Sephora fan and Twitter user, Mia Johnson, we’ve learned about these brilliant baskets. “There’s a fellow introvert on the Sephora customer experience team who deserves all the praise,” Johnson tweeted alongside a snapshot of the red and black baskets found in a European Sephora.
In this system, the red basket indicates that you’re open to assistance, while the black basket is for those who wish to shop solo. You don’t have to be an introvert to appreciate the chance to peruse at your own pace—free from the nagging voice in your head saying you don’t need yet another highlighter.
Of course, there’s nothing wrong with enthusiastic sales staff. Their eagerness to assist shows they’re skilled at their jobs. However, for introverts, shopping can become a stressful experience when faced with the prospect of unwanted conversation while trying to select the perfect foundation.
If you’re skeptical about Sephora’s color-coded baskets, rest assured they do exist. A representative confirmed that this helpful system is indeed available in Sephora stores across Europe. Unfortunately, these baskets haven’t yet made their way to locations in the U.S.
Sephora isn’t the only retailer embracing this concept, either. Back in 2016, the Daily Dot reported that Korean beauty brand Innisfree implemented a similar system in its shops across Hong Kong, Singapore, and Taiwan, allowing customers to indicate their preferences for assistance.
Maybe Sephora’s innovation will inspire similar changes in North America, and who knows, perhaps one day car dealerships will adopt a similar approach for a more relaxed car-buying experience. For now, let’s celebrate this small victory and its potential impact on the shopping experience.
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