“Hey Girl!” Does this phrase ring a bell? It’s yet another day, you log in, and there’s another pitch for some MLM product waiting for you. I understand the hustle, truly. I have been on that entrepreneurial journey myself. However, there’s one greeting that immediately makes me want to hit “delete” faster than you can say “multi-level marketing.”
When I receive a PM, DM, or email that kicks off with “Hey girl,” it’s a major red flag. You’re attempting to sell me something, yet your message is so generic that you can’t even take a moment to type my name. Instead, you’ve crafted a one-size-fits-all message that you send to dozens of acquaintances each day. It’s hard to believe you want me to join your “team” and help you earn those sponsor bonuses when you don’t even know who I am.
I work hard for my money, just as you likely do, toiling away for one yes amid a sea of no’s. I might even want to support your endeavor, but if you can’t make the effort to personalize your outreach, it only makes things awkward. Instead of me ignoring your message and leaving you with that dreaded “seen” status, why not take a moment to know your “mark”? Call me by name, and if your product resonates with me, who knows? I might just consider supporting your venture.
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In summary, when reaching out in the MLM space, make it personal. Ditch the “Hey girl” introductions and show that you value your potential customers by addressing them by name. This small effort could lead to greater success in your endeavors.