Wine lovers, rejoice! The beloved retail giant Target is set to introduce a delightful $5 rosé, perfectly timed for the arrival of spring. While some regions are still experiencing snowy weather, it’s the ideal moment to embrace the warmth of the season through a glass of this refreshing wine.
This rosé is a recent addition to the California Roots collection, which we previously highlighted during its debut last year. Each blend is crafted from high-quality grapes grown in California, making it a sophisticated option for those on a budget. Notably, Wine Enthusiast has recognized the collection, awarding Best Buy ratings to its red blend, Chardonnay, and pinot grigio. And let’s not forget the best part—this delightful rosé is available for just $5 at a store we all adore.
Mark Tritton, Target’s executive vice president and chief merchandising officer, shared, “Since the launch of California Roots last summer, it has rapidly become one of our best-selling wine brands, contributing significantly to the growth of our adult beverage selection.” It’s clear that shoppers have made their preferences known—Target wine is in demand! Early reports suggest that some lucky customers have already found the rosé on store shelves.
Described by Target associates as having hints of fresh berry and citrus, this rosé is said to complement a variety of dishes, including spicy grilled shrimp, grilled pesto chicken, Margherita pizza, or a crisp spinach salad. In practical terms, it means you can grab a pizza from the frozen section, pick up the rosé from the wine aisle, and maybe even snag those diapers you’ve run out of—all in one quick trip.
If a budget-friendly rosé is not quite your style but you still want to join in the celebration of pink wine season, fear not! Target has an extensive selection of pricier rosés, including the $13 Yes Way Rosé, ensuring there’s something for every palate.
“Rosé is currently one of the most sought-after varietals at Target, and as we enter peak rosé season, our wine buyers indicate that this trend is here to stay,” the company disclosed. “In fact, we’ve nearly doubled our rosé offerings.” While we adore the $5 option, it’s refreshing to see that Target is also catering to more refined tastes.
In just a few days, the California Roots Rosé will be available in 1,200 Target locations nationwide, hitting shelves on April 8. For those who wish to purchase both wine and everyday necessities in one stop, Target is working on expanding its liquor licenses, aiming to make adult beverages accessible in nearly 80% of its stores by the end of 2018.
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In summary, Target’s introduction of a $5 rosé is a welcome addition for wine aficionados, providing an affordable option just as the spring season begins. With a variety of offerings to suit different tastes and a commitment to expanding their adult beverage selection, Target continues to be a go-to destination for all your shopping needs.