Let me start by saying, I adore my leggings. However, I can’t overlook LuLaRoe’s dubious business practices. Complaints about inferior fabrics tearing after just a wear or two, alongside allegations of tax fraud tied to their financial operations, paint a troubling picture of a company more focused on profits than its consultants. And let’s not forget, LuLaRoe has a history of suing mom bloggers.
One of the more questionable aspects of their business model is the misleading impression that consultants are raking in profits selling (arguably overpriced) leggings in Facebook groups. Eager consultants would add their entire friends list to these specialized groups, inundating them with sales pitches and overly enthusiastic claims about the “quality” of LuLaRoe products—complete with excessive exclamation points! On the surface, it seemed like consultants were #blessed and #rollingintheLuLaDough.
But recent months have revealed a different reality, with consultants leaving in droves due to market saturation, confusing return policies, and a dwindling interest in whimsical leggings adorned with owls and pizza slices. As a result, GOOB (Going Out Of Business) sales are set to flood the internet, as frustrated consultants scramble to recover a fraction of their initial investments.
For those unfamiliar, GOOB refers to the sales organized by consultants who find it nearly impossible to exit the business without incurring massive losses. In an effort to recover some of the thousands they poured into their inventory, consultants are slashing prices to attract buyers.
The turning point came in April when LuLaRoe introduced a new “Happiness” policy, which was supposed to enhance customer satisfaction by relaxing restrictions on returns. This policy allowed customers to return defective leggings to any consultant, regardless of where they were purchased. But since consultants have to stock and manage their own inventory, the response was far from positive. They faced the burden of handling costly returns for items they had no prior connection to, leading to cries of “LuLaNOPE” across the nation.
Initially, LuLaRoe responded by offering a full wholesale refund for defective items and covering shipping costs, which temporarily placated some consultants. However, this harmony didn’t last. By late August, the company reverted to its old return policies, leaving consultants with unsold inventory and a slew of frustrations. They now must cover shipping fees, individually pack each item, and only receive a 90% refund for items deemed “resaleable.” Holiday-themed items or anything older than a year? Forget about it.
With these recent public relations disasters, it seems LuLaRoe’s ship is sinking, and those at the bottom—namely, the consultants—are taking the brunt of it. Newer consultants, who once felt secure under a 100% buyback policy, are now desperately trying to offload their inventory before it’s too late.
Let’s face it, leggings are a wardrobe essential, and many have a soft spot for LuLaRoe leggings. Whether you’re obsessed with unicorn patterns or hunting for that elusive print, you shouldn’t feel judged. If you do choose to shop LuLaRoe, consider supporting a consultant hosting a GOOB sale. Not only will you enjoy a discount on those buttery-soft leggings, but you’ll also be lending a lifeline to a mom navigating a tricky situation with a company that hasn’t kept its promises.
For a treasure trove of options, simply search “LuLaRoe GOOB” on Facebook. You’ll find a plethora of sales. Go ahead, indulge your passion for leggings adorned with everything from Doritos to giant strawberries. As I said, no judgment here; snagging your favorite prints at a markdown is truly a win-win for everyone involved.
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In summary, while LuLaRoe’s business practices may leave much to be desired, shopping from a GOOB consultant could satisfy your legging cravings while providing much-needed support to those who have invested heavily in the brand.