By: Jessica Collins
Updated: Oct. 9, 2017
Originally Published: Oct. 7, 2017
Talbots, the well-known women’s apparel brand, has recently unveiled an empowering campaign titled #BecauseImALady, and we couldn’t be more thrilled about their message. With a workforce that’s 92% women, Talbots is boldly redefining what it means to be a modern lady and aims to “politely set the record straight.” About time, right?
Deborah Sinclair, Talbots’ Senior Vice President of Marketing, shared with Adweek, “We aimed to shed light on the evolving definition of what it means to be a lady in today’s world. Our brand is committed to challenging traditional perceptions and highlighting universal themes that resonate with women everywhere. Just as fashion evolves over time, so should our beliefs and definitions.” She further emphasized, “This campaign honors the fun, confident, witty, and resilient women who embrace the title of ‘lady’ with pride.”
Indeed, it’s 2017—there’s no need to apologize for being a woman or for reshaping the concept of what a lady truly is. If someone labels us as “bossy,” we should take it as a badge of honor; it reflects our strong leadership qualities and clarity of purpose. Women shouldn’t feel compelled to downplay their ability to take charge and orchestrate change—qualities that, let’s be honest, no man would ever apologize for.
We lead busy lives, and sometimes that even means sneaking in a catnap between crucial meetings or rushing to pick up the kids. We know how to be efficient, and we get things done. Who hasn’t had a night where only an entire bottle of wine seems to fit the bill?
Our dreams might even include the luxury of dining alone occasionally. Few things can beat the tranquility of enjoying a juicy steak in silence. We’re confident enough to treat ourselves to our own dinner dates. And let’s not forget the joy of belting out our favorite tunes in the car for absolutely no reason. Yes, please!
Letting loose with laughter—even if it comes with some snot and tears—is what being a lady is all about. We don’t need to hold back, whether we’re dancing around our kitchens or asking for that well-deserved promotion. We owe it to ourselves to own our actions and the joy that comes with them.
Talbots’ campaign further promotes the acceptance of all women, regardless of age or size, and it doesn’t shy away from acknowledging the ongoing inequality women face. We deserve to break free from outdated societal norms dictating how we should behave to achieve success. It’s refreshing to see a brand that stands unapologetically behind women. If we’re spending our hard-earned money, let’s support a brand that truly understands us and empowers women to embrace their identities.
So, let’s rally behind the #BecauseImALady movement and redefine what it means to be a lady on our own terms.
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In summary, Talbots’ #BecauseImALady campaign is a much-needed celebration of modern womanhood, challenging traditional definitions and encouraging women to embrace their identities with pride.