In the realm of athletic wear, one brand is making waves by actually representing the average woman. Enter Emma Lane’s Fabletics line, which has finally included a range of body types in its advertising. As someone who typically wears a size 14 to 16, I find it incredibly refreshing to see a brand embrace diversity in its models.
Fabletics, the brainchild of Emma Lane, showcases various body shapes without causing any cosmic catastrophe. It’s a revelation! Spoiler alert: women with curvier figures love spandex too! We’re not just lounging around in our sweats; we need stylish and functional workout gear that allows us to move freely.
With sizes ranging from 0 to 24, Fabletics is doing something truly commendable. Just take a look at their ads! Models of all shapes are having a great time together, just like my fabulous friends and I do! It’s a reminder that we exist in the world—surprise! We don’t hide at home, pining over old photos. We wear clothes, we go out, and yes, we even do yoga.
The imagery of different-sized women bonding and posing together proves a point: inclusivity in advertising isn’t just optional; it’s essential. Brands need to catch up and start appealing to a wider audience that includes women over size 8. While some of Fabletics’ advertising hits the mark, their website still has room for improvement.
Currently, they have a “Plus” section, which is somewhat problematic. The landing page features just one plus-size model in the banner. Here’s a thought: women who wear larger sizes don’t need a separate section to find their clothes. A size 16 is still a size 16, regardless of how it’s labeled. It’s not rocket science; I assure you, I can navigate a simple drop-down menu.
Why not mix models of all shapes and sizes together? If the concern is that thinner women won’t know how the outfit looks on them, then welcome to our world! When women are underrepresented, they are essentially erased from the narrative. Let’s stop this erasure, designers.
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In summary, Fabletics is paving the way for a more inclusive future in athletic wear, but there’s still work to be done. The call for diverse representation in advertising is more important than ever.