In Southern California, a movie theater chain is introducing a unique concept that combines film and playtime, aiming to enhance the family movie experience. The latest innovation features an in-theater jungle gym, where children can frolic and explore while parents attempt to enjoy a film. Because what could be more enjoyable than worrying about your child’s well-being while you shell out $60 for a family outing?
Cinepolis is set to launch two new locations next week that will incorporate this jungle-gym-in-theater idea. Their CEO, Marco Ruiz, explained to the LA Times, “Our goal is to create an inviting atmosphere for families, making it easier for parents to bring their kids to the movies while allowing the little ones to have a blast.” Movie analysts suggest that this engaging setup could entice more parents to choose theaters for family outings, as children often get restless during films.
The LA Times highlights that these theaters will open early, giving kids the chance to climb on fun plastic creatures and navigate slides in a designated play area. While the concept is undeniably appealing for families seeking new adventure, one can’t help but feel a twinge of anxiety at the thought of a dark room filled with energetic kids. I mean, is that our popcorn, or is it being shared by a child with a runny nose? And where did Sally go? Oh great, she’s stuck at the bottom of a slide!
Let’s face it, we already have a place where our kids run wild and ignore the movie: our living rooms, which definitely won’t cost you an arm and a leg. How about instead of a jungle gym, theaters consider hiring staff to supervise children, allowing parents to finally watch a grown-up film in peace? It’s a pitch worth considering, especially for those of us who haven’t seen a critically acclaimed movie in years.
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In summary, while the idea of a jungle gym in a movie theater is innovative, it raises questions about practicality for parents. The concept aims to make family outings more enjoyable but might just add to the chaos.