In a significant move towards inclusivity, OshKosh B’gosh has chosen a young boy named Liam, who has Down syndrome, to be the face of their holiday advertising campaign. This decision follows a viral moment when Liam’s mother, Sarah, shared his modeling aspirations on social media, capturing widespread attention. The story resonated with many, leading to increased calls for diverse representation in advertising.
As of December 3, Liam’s joyful images can be found on the OshKosh website, as well as in their email and social media promotions. “Seeing Liam in the ad fills my heart with so many emotions,” shared Sarah. “I am incredibly proud of him and the positive change this represents. Our goal was to raise awareness about inclusion, and it’s inspiring to see brands like OshKosh stepping up to the plate.”
In addition to his role with OshKosh B’gosh, Liam is set to collaborate with other well-known brands, including Toys “R” Us, showcasing the potential for young models with disabilities in the fashion industry. “He had a blast during the shoot, and it’s clear he loves modeling,” Sarah added, reflecting on this exciting new chapter.
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In summary, OshKosh B’gosh’s initiative to feature Liam in their holiday ads is a commendable step toward greater representation of children with disabilities, highlighting the importance of inclusivity in advertising and the joy it brings to families.