In a historic move, the renowned American cosmetics brand CoverGirl has appointed its very first “CoverGuy.” This week, 17-year-old Max Johnson has been unveiled as the latest ambassador for the makeup powerhouse, joining the ranks of other celebrated figures like Ariana Grande, Selena Gomez, and Michelle Obama.
With a social media presence boasting nearly 500,000 Instagram followers, Johnson is ready to make his mark. Following the announcement, Grande took to her Instagram to express her excitement, stating, “I’m thrilled to welcome the first ever COVERGUY, Max Johnson!”
Max shared his enthusiasm on Instagram, stating, “I am completely overjoyed and honored to be the first male face of @covergirl. This brand is iconic, and I can’t wait to collaborate with them.”
Max’s Journey into Beauty
His journey into the world of beauty began just over a year ago. “As a naturally creative individual, I’ve always loved painting, but makeup opened up a new pathway for me,” he explained in an interview with Beauty Weekly. Initially, his interest was piqued when a friend needed a last-minute makeup artist for a school event. “I was hesitant, joking that if she looked terrible, it wasn’t my fault,” he recalled. However, the outcome exceeded expectations, leading him to invest in a starter makeup kit to refine his skills.
Johnson credits YouTube with teaching him the ropes. “I’ve been watching tutorials for years, so I had some foundational knowledge when I started. The rest was trial and error,” he said. He has learned to work with his unique facial features, stating, “I have strong brows, small eyelids, and a prominent nose, which can be challenging for makeup application. But I’ve embraced it and practiced until I found what works best for me.”
Family Concerns and Identity
However, Johnson’s passion for cosmetics raised concerns among his family regarding his gender identity. “My parents questioned if I was trying to transition or become a woman. It sparked some heated discussions,” he shared with Glamour. He emphasized that makeup is an art form for him and reassured them of his identity, stating, “I am confident as a boy, whether I’m wearing makeup or not.”
Inspiration for Others
Max aims to use his platform to inspire others. “I hope my journey shows that makeup is for everyone, and anyone can achieve their dreams with dedication,” he stated after the official announcement. “I’m excited to share what we have planned, and I promise it will be amazing.”
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In summary, Max Johnson’s appointment as CoverGirl’s first “CoverGuy” marks a significant milestone in the beauty industry. His journey from a budding makeup artist to a brand ambassador serves as an inspiration for many, highlighting the universal appeal of cosmetics.